Economic Reviews Journal
Vol. 3 No. 3 (2024): Economic Reviews Journal

Pengaruh Dinning Atmosphere McDonald’s terhadap Keputusan Pembelian Gen Z: Survey Pelanggan McDonald’s Cabang Galuh Mas Karawang

Anisa Lestari (Unknown)
Kelsha Berliana Rifty (Unknown)
Abdul Yusuf (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

Environmental Influences and Purchasing Decisions at McDonald's Galuh Mas Branch, Karawang. This study aims to explore the influence of the environment and atmosphere on the purchase decision process of McDonald's Galuh Mas Branch, Karawang. The research method used is quantitative research. The population of this study was all Gen-Z consumers who bought and enjoyed food at McDonald's Galuh Mas Karawang Branch, with a total sample of 104 people. Data analysis is carried out using.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...