El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Analisis Pengaruh Harga, Kualitas, dan Label Halal, Terhadap Minat Beli Mahasiswa Kosmetik Lokal

Muhammad Maulana Arif Ritonga (Unknown)
Nurizal Ismail (Unknown)
Solahuddin Al-Ayyubi (Unknown)

Article Info

Publish Date
02 Sep 2024

Abstract

The aim of this research is to analyze the influence of price, quality and halal label variables on consumer purchasing interest in local cosmetics. The research method applied was quantitative, where questionnaires were distributed to 107 Muslim students from various universities in Indonesia using a purposive sampling technique. Data was collected via Google Forms and analyzed using SEM-PLS. The research results found that the price variable had an insignificant influence on buying interest. Meanwhile, the quality variable and halal label partially have a positive and significant influence on purchasing interest. Simultaneously all variables have an influence of 74% on buying interest.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...