Journal of Governance
Volume 8 Issue 4: (2023)

Analysis of Nepal Van Java Tourism Development Strategy During Covid-19 Pandemic

Sri Suwitri (Universitas Diponegoro, Semarang)
Yuni Kurniasih (Universitas Tidar, Magelang)
Rani Pajrin (Universitas Tidar, Magelang)
R Yogie Prawira (Universitas Tidar, Magelang)



Article Info

Publish Date
16 Dec 2023

Abstract

The tourism sector is one of the sectors that was most affected by the COVID-19 pandemic. The policy of social activities carried out by the government has an impact on the closure of tourist attractions. It has a direct impact on the sustainability of the area itself. One of the tourist attractions affected by COVID-19 is Nepal Van Java. It is located in Dusun Butuh, Temanggung Village, Kaliangkrik District, and Magelang Regency. The attractiveness is in the people's houses, which are very beautiful and interesting. In particular, this study aims to analyze regional tourism development strategies during the COVID-19 pandemic in the tourist area. The research method used is descriptive-qualitative. The results showed that the development and tourism strategy in Dusun Butuh started with analyzing its internal environment, namely promotion, accessibility, tourism area development, tourism products, human resources, and tourism awareness campaigns. Despite the various obstacles that have existed until now, such as the quantity and quality of human resources, accessibility to tourist sites, and insufficient public facilities, The strategy carried out by the manager in the regional tourism development strategy during the COVID-19 pandemic in Dusun Butuh has been quite effective. It is based on data on visitors from Nepal to Java in 2020, which continues to increase and can help local communities open additional businesses.

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Journal Info

Abbrev

jog

Publisher

Subject

Social Sciences

Description

Journal of Governance (JOG) is published by the Faculty of Social and Political Science Universitas Sultan Ageng Tirtayasa collaborate with KAPSIPI (Kesatuan Asosiasi Program Studi Ilmu Pemerintahan Indonesia) for reviewer, its main aim to spread critical and original analysis from researchers and ...