Unram Journal of Community Service (UJCS)
Vol. 5 No. 2 (2024): June

Effective Packaging Design as an Empowerment Strategy for Household MSMEs: A Participatory Learning and Action Approach

Adi Oksifa Rahma Harti (Universitas Majalengka)
Ida Marina (Universitas Majalengka, Majalengka)
Harun Sujadi (Universitas Majalengka, Majalengka)
Muhammad Fahrudin (Universitas Majalengka, Majalengka)
Anis Nurul Fitria (Universitas Majalengka, Majalengka)



Article Info

Publish Date
25 Jun 2024

Abstract

Empowering Household Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in local economic development and community economics. One crucial aspect in enhancing the competitiveness and capabilities of Household MSMEs is effective packaging design. Packaging design is not merely about visual aesthetics but also about functionality and interaction with consumers. The Participatory Learning and Action (PLA) method is utilized to develop effective packaging designs, involving MSME actors, consumers, and other relevant parties. This PLA approach is expected to assist Household MSMEs in facing tight market competition. This research proposes community empowerment activities through the production of Rempeyek products in one of the MSMEs in Majalengka, using the PLA method. The success evaluation of the activities is conducted through the four-level evaluation model (Kirkpatrick), covering reaction, learning, behavior, and results. The evaluation results show an improvement in participants' knowledge, understanding, and skills in packaging design. The overall scores indicate that these activities successfully achieve the Kirkpatrick evaluation goals. Recommendations to enhance the implementation of this service development include increasing the capacity of project participants, addressing deeper issues, local government support, and support for domestic industries. This research demonstrates that training and mentoring in packaging design can provide significant benefits to Household MSMEs, enhancing product quality, market value, and competitiveness in a competitive market.

Copyrights © 2024






Journal Info

Abbrev

UJCS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Unram Journal of Community Services (UJCS) is a scientific multidisciplinary journal published by Postgraduate Mataram University, Indonesia. It is at the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to ...