Journal Of Business, Finance, and Economics (JBFE)
Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)

Determinan Kepuasan Pengguna E-Wallet OVO dengan Keputusan Penggunaan Sebagai Mediasi

Natasya Afifah Salsabilah (Universitas Gunadarma)
Sri Murtiasih (Universitas Gunadarma)



Article Info

Publish Date
30 Jun 2024

Abstract

This study aims to determine the direct and indirect effects of ease of use and electronic word of mouth on user satisfaction, with the mediation of usage decisions among OVO e-wallet users. The population for this study consists of OVO e-wallet users in the Jabodetabek area in 2022. The sampling method used in this study is non-probability sampling with purposive sampling technique, involving 150 respondents. Data collection was done using an online Google Form questionnaire. The data were analyzed using IBM SPSS version 26 and AMOS version 26 software. The analysis method used in this study is Structural Equation Modeling (SEM), which includes validity testing, reliability testing, Confirmatory Factor Analysis (CFA), normality testing, outlier testing, model fit testing, and hypothesis testing.

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Journal Info

Abbrev

jbfe

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal Of Business, Finance, and Economics (JBFE) adalah jurnal ilmiah peer review yang diterbitkan oleh Universitas Veteran Bangun Nusantara. Jurnal JBFE terbit dalam dua edisi dalam setahun, yaitu edisi Juni dan Desember. Kontributor Jurnal JBFE berasal dari peneliti, akademisi (dosen dan ...