Panorama Nusantara
Vol 17 No 2 (2022): PANORAMA NUSANTARA

Pengaruh Promosi Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Hotel Des Indes Menteng

Arya Dwi Wanandi (Mr.)
Hairani Tarigan (Unknown)

Article Info

Publish Date
20 Dec 2022

Abstract

The study intends to investigate the influence of advertising, service quality, location on customer satisfaction. This research is a quantitative research by distributing quiestionnaires. The population in this study are clients who stay at the Hotel Des Indes Menteng. The sample approach employed accidental sampling as many as 100 respondents. The data collecting approach employs a questionnaire presented to respondents and this analysis uses multiple linear regression, and is performed using the Smart PLS 3 program. The data demonstrate that the influence of advertising, service quality, and location has a favorable and significant effect on customer satisfaction. This ideas in this study are verified correct.

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Journal Info
Panorama Nusantara
Website

Abbrev

panoramanusantara

Publisher

Universitas Asa Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan ...