cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Meylani Tuti
Contact Email
meylanituti@stein.ac.id
Phone
-
Journal Mail Official
panorama@asaindo.ac.id
Editorial Address
Jl. Raya Kalimalang No.2A, RT.1/RW.4, Pd. Bambu, Kec. Duren Sawit, Kota Jakarta Timur
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 330 Documents
 1   2   3   4   5 
Pengaruh Brand Ambassador, E-Service terhadap Keputusan Pembelian melalui Minat Beli di Tokopedia Selly Merlina Moko; Rivera Pantro Sukma
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Brand ambassador, E-service on purchasing decisions through Buying interest on Tokopedia. The population in this study were Tokopedia consumers. The sampling technique used was accidental sampling with a sample size of 200 respondents. The data collection method uses a questionnaire distributed to respondents and has been tested for validity and reliability. The results showed that brand ambassador has a positive and significant effect on purchasing decisions, brand ambassador has a positive and significant effect on buying interest, e-service has a positive and significant effect on purchasing decisions, e-service has a positive and significant effect on buying interest, buying interest has a positive and significant effect on purchasing decisions, brand ambassador has an indirect effect on purchasing decisions through buying interest and e-service has an indirect effect on purchasing decisions through Buying interest. The coefficient of determination on buying interest is 58.4% and purchase decision is 81.6%.
KUALITAS PELAYANAN, LINGKUNGAN FISIK MENINGKATKAN KEPUASAN PELANGGAN DI RAMEN YA!: PERAN MEDIASI KEPERCAYAAN MEREK Susmilayanti; Parlagutan Silitonga
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The rapid developmentof culinary in Indonesia present many variants of food from various countries. One of the most popular foods comes from Japan. Japan itself is famous for its distinctive ramen. The pioneer of ramen that is widely enjoyed is Ramen Ya!. This research aims to improve customer satisfaction with service quality and physical environment through brand trust in Ramen Ya!. The population in this study were customers of Ramen Ya! who have visited two or more times. The sampling technique used was purposive sampling with a total of 215 respondents. The data collection method uses a questionnaire that can be filled out through the g-form. As for the data analysis method using PLS-SEM with the tool used, namely SmartPLS 3.0. The results showed that service quality did not have a significant effect on brand trust and customer satisfaction. And the physical environment has a significant effect on brand trust and customer satisfaction. ABSTRAK Pesatnya perkembangan kuliner di Indonesia menghadirkan banyak varian makanan dari berbagai negara. Salah satu makanan yang banyak digemari berasal dari Jepang. Jepang sendiri terkenal akan ramennya yang khas. Adapun pelopor ramen yang banyak dinikmati yaitu Ramen Ya!. Penelitian ini bertujuan untuk meningkatkan kepuasan pelanggan dengan kualitas pelayanan dan lingkungan fisik melalui kepercayaan merek di Ramen Ya!. Populasi dalam penelitian ini adalah pelanggan Ramen Ya! yang telah melakukan kunjungan sebanyak dua kali atau lebih. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan jumlah responden sebanyak 215 orang. Metode pengumpulan data menggunakan kuesioner yang dapat diisi melalui g-form. Adapun untuk metode analisi data menggunakan PLS-SEM dengan alat yang digunakan yaitu SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan. Dan lingkungan fisik berpengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan.
PENGARUH KUALITAS PRODUK, LOKASI DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DI BEBEK KALEYO BALAI PUSTAKA Najma Fadhilah; Chatarina Yunita
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research analysis aims to determine the effect of product quality, location and word of mouth (WOM) on purchasing decisions at Bebek Kaleyo Balai Pustaka. The sampling collection used was purposive sampling of 100 respondents. Data collection used a questionnaire distributed to customers at Bebek Kaleyo Balai Pustaka. The population in this study were customers of Bebek Kaleyo Balai Pustaka. This research method uses quantitative methods and multiple linear regression analysis through SPSS 24. The results of this study indicate that product quality, location and word of mouth (WOM) have a positive and simultan impact on purchasing decisions at Bebek Kaleyo Balai Pustaka
MENINGKATKAN KEPUASAN PELANGGAN DI SOTO BU TJONDRO MELALUI KEPERCAYAAN MEREK Nurina Zhafirah; Parlagutan Silitonga
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Restaurant is a type of culinary business that is favored by prospective business founders today. The culinary business in Indonesia at this time is growing rapidly and experiencing a significant increase, one of which is Soto Bu Tjondro. The purpose of this study is to improve customer satisfaction with product quality and service quality through the role of brand trust mediation in Soto Bu Tjondro. The respondents in this study are Soto Bu Tjondro customers who have made purchases more than 2 times. The data collection method uses questionnaires that are share to respondents. This sampling technique is purposive sampling with 163 respondents. Data analysis using the PLS-SEM method with the tool used, namely SmartPLS 3.0. The results showed that product quality did not have a significant effect on brand trust and customer satisfaction. But other results showed that there was a significant influence. Restoran merupakan jenis usaha bidang kuliner yang diminati para calon pendiri usaha zaman sekarang. Bisnis kuliner di Indonesia pada zaman ini berkembang dengan pesat dan mengalami peningkatan yang signifikan salah satunya adalah Soto Bu Tjondro. Tujuan penelitian ini adalah untuk meningkatkan kepuasan pelanggan dengan kualitas produk dan kualitas pelayanan melalui peran mediasi kepercayaan merek di Soto Bu Tjondro. Responden dalam penelitian ini adalah pelanggan Soto Bu Tjondro yang telah melakukan pembelian lebih dari 2 kali. Metode pengumpulan data menggunakan kuesioner yang dibagikan kepada responden.Teknik pengambilan sampel adalah purposive sampling dengan 163 responden. Analisis data menggunakan metode PLS-SEM dengan alat yang digunakan yaitu SmartPLS 3.0. Penelitian menghasilkan bahwa kualitas produk tidak memiliki pengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan. Tetapi hasil yang lainnya menunjukan bahwa ada pengaruh yang signifikan.
Pengaruh Customer Relationship Management, Pengalaman Pelanggan dan Kepercayaan Merek terhadap Loyalitas Pelanggan di Starbucks Kelapa Gading Ujang Yudi; Hadi Wasino
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the midst of increasingly intense business competition, it is not an easy task for companies to sustain their business, knowing that the company's focus is not only on how to increase sales but also on acquiring loyal customers. The aim of this research is to determine the influence of customer relationship management (CRM), customer experience, and brand trust on customer loyalty at Starbucks Kelapa Gading. Data collection was conducted by distributing questionnaires to consumers. The sampling technique used was purposive sampling with a total of 200 respondents. This research employed a hierarchical structural model to test the proposed hypotheses, using the SEM (Structural Equation Modeling) analysis technique. The data processing for this research was performed using SmartPLS version 3.2 software. The results of this study demonstrate a significant direct influence of customer relationship management (CRM), customer experience, and brand trust on customer loyalty.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Beau Bakery Panglima Polim Rohmawati Rohmawati; Salman Paludi
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The more intense the business competition, the more companies are required to move more rapidly in terms of attracting consumers. This study examines the impact of service quality, product quality, and price perceptions on purchasing decisions at Beau Bakery Panglima Polim. sampling and sampling method using accidental sampling. The survey method for collecting data in the study was used with a structured questionnaire, for analysis of the hypothetical relationship in this research model namely multiple linear regression analysis as well as assistance software SPSS version 20. The survey starts this month December 2022 until January 2023 is located Outlets of Beau Bakery Panglima Polim by spreading a questionnaire to buyers at Beau Bakery Panglima Polim 100 respondents. The results show that quality Service, Product Quality, and Perceived Price simultaneously have a significant effect on purchasing decisions, and partially service quality and perceived price on purchasing decisions have a significant influence, except product quality on purchasing decisions has no significant effect
Pengaruh Kualitas Pelayanan, Promosi, dan Harga terhadap Kepuasan Pelanggan untuk meningkatkan Re-Purchasing di Matahari Department Store alhadias digdjaya; Surono
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana harga, promosi, dan kualitas pelayanan memengaruhi kepuasan pelanggan untuk meningkatkan re-purchasing di Matahari Department Store. Metode regresi linier berganda digunakan dalam penelitian ini. Sampel sebanyak 130 responden dipilih dengan teknik accidental sampling dari seluruh populasi pelanggan Matahari Department Store. Data yang terkumpul diolah dengan uji validitas dan reliabilitas, di ikuti oleh uji asumsi klasik, uji F, dan uji t. Hasil penelitian menunjukkan bahwa kualitas pelayanan, promosi, dan harga layanan secara positif dan signifikan akan memengaruhi kepuasan pelanggan untuk meningkatkan re-purchasing di Matahari Department Store. Selain itu, ketiga variabel independen tersebut juga terbukti berpengaruh positif dan signifikan secara bersamaan terhadap kepuasan pelanggan untuk meningkatkan re-purchasing di Matahari Department Store.
PENGARUH TOURIST ATTRACTION, AKSESIBILITAS DAN AMENITAS TERHADAP CITRA DESTINASI UNTUK MENINGKATKAN KEPUTUSAN BERKUNJUNG DESTINASI MONUMEN NASIONAL (MONAS) Wafa Maytriana Rahmadanty; Surono
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Monumen pada umumnya adalah sebuah bangungan yang dibangun karena sebuah peristiwa sejarah yang penting. Salah satu monumen yang terkenal di ibukota Jakarta yaitu monas atau biasa disebut dengan monumen nasional. Tujuan penelitian ini adalah untuk mengetahui pengaruh atraksi wisata, aksesibilitas dan amenitas terhadap citra destinasi untuk meningkatkan keputusan berkunjung. Populasi dalam penelitian ini adalah pengunjung monument nasional yang berkunjung selama bulan maret sampai dengan juni 2023. Dalam penelitian ini sampel yang digunakan purposive sampling yaitu mengambil 122 responden. Tourist Attraction terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.295, T-Statistik 2.148 > 1.96 dan P-Value 0.032 < 0.05 artinya H1 ini diterima. Aksesibilitas terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.011, T-Statistik 0.099 > 1.96 dan P-Value 0.922 < 0.05 yang artinya H2 ini tidak diterima. Amenitas terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.223, T-Statistik 2.033 > 1.96 dan P-Value 0.043 < 0.05 artinya H3 diterima. Citra Destinasi terhadap Keputusan Berkunjung mempunyai nilai koefisien 0.759, T-Statistik 18.817 > 1.96 dan P-Value 0.000 < 0.05 H4 ini diterima. penelitian dengan judul pengaruh tourist attraction, aksesibilitas dan amenitas terhadap citra destinasi untuk meningkatkan keputusan berkunjung Monumen penulis menyimpulkan bahwa: 1) Tourist Attraction berpengaruh positif dan signifikan terhadap citra destinasi. 2) Aksesibilitas berpengaruh positif dan tidak signifikan terhadap Citra Destinasi. 3) Amenitas berpengaruh positif dan signifikan terhadap Citra Destinasi. 4) Citra Destinasi berpengaruh positif dan signifikan terhadap Keputusan Berkunjung.
Meningkatkan Positif WOM Melalui Kualitas Pelayanan dan Nilai Pelanggan: Peran Kepuasan Pelanggan sebagai Variabel Mediasi Dosma Sherina Ramawaty; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was made to examine the impact of customer value and service quality on the creation of positive WOM through customer satisfaction at Kopi Kenangan. This research was conducted using primary data that had been collected through survey questionnaires. Using purposive sampling as a sampling treatment technique, as well as with the help of SEM-PLS in examining the hypotheses that have been set. The analysis in this study was carried out through two stages, where the first stage was testing the validity and reliability, and the next stages respectively were the estimation and validation of the path coefficient and the stability of the structural model. Each hypothesis of variables was tested, using the Smart-PLS V.3.2.9 software, with 226 customers of Kopi Kenangan ruko Arundina Cibubur as respondents. In this study it was found that customer value influences customer satisfaction and positive WOM, service quality influences customer satisfaction but is proven not to affect positive WOM, and customer satisfaction is proven to mediate. This research was made to examine the impact of customer value and service quality on the creation of positive WOM through customer satisfaction at Kopi Kenangan. This research was conducted using primary data that had been collected through survey questionnaires. Using purposive sampling as a sampling treatment technique, as well as with the help of SEM-PLS in examining the hypotheses that have been set. The analysis in this study was carried out through two stages, where the first stage was testing the validity and reliability, and the next stages respectively were the estimation and validation of the path coefficient and the stability of the structural model. Each hypothesis of variables was tested, using the Smart-PLS V.3.2.9 software, with 226 customers of Kopi Kenangan ruko Arundina Cibubur as respondents. In this study it was found that customer value influences customer satisfaction and positive WOM, service quality influences customer satisfaction but is proven not to affect positive WOM, and customer satisfaction is proven to mediate.
Pengaruh Preferensi Pelanggan, Lingkungan Fisik, Nilai Pelanggan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Restoran Casual Dining Jakarta Refita Filiang; Meylani Tuti
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer preferences, physical environment, customer value dan service quality terhadap purchase decisions di Casual Dining Restaurant di Jakarta. Populasi dalam penelitian ini adalah konsumen yang sudah pernah melakukan pembelian di Restoran Casual Dining. Teknik sampling yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 151 responden. Metode analisis data dalam penelitian ini menggunakan Structural Equation Model dengan Penelitian ini menggunakan analisis kuantitatif yang mengadopsi Partial Least Square (PLS) 3.0. Hasil penelitian ini antara lain, customer preferences dan customer value tidak berpengaruh secara langsung pada keputusan pembelian. Selanjutnya, physical environment dan service quality lah yang berpengaruh terhadap keputusan pembelian secara positif dan signifikan.

Page 1 of 33 | Total Record : 330

 1   2   3   4   5 

Filter by Year

2008 2024


Reset
Filter By Issues
All Issue Vol 19 No 2 (2024): PANORAMA NUSANTARA Vol 19 No 1 (2024): PANORAMA NUSANTARA Vol 18 No 2 (2023): Panorama Vol 18 No 1 (2023): Panorama Vol 17 No 2 (2022): PANORAMA NUSANTARA Vol 17 No 1 (2022): PANORAMA NUSANTARA Vol 16 No 2 (2021): PANORAMA NUSANTARA Vol 16 No 1 (2021): PANORAMA NUSANTARA Vol 15 No 2 (2020): PANORAMA NUSANTARA Vol 15 No 1 (2020): PANORAMA NUSANTARA Vol 14 No 2 (2019): PANORAMA NUSANTARA Vol 14 No 1 (2019): PANORAMA NUSANTARA Vol 13 No 2 (2018): PANORAMA NUSANTARA Vol 13 No 1 (2018): PANORAMA NUSANTARA Vol 12 No 2 (2017): PANORAMA NUSANTARA Vol 12 No 1 (2017): PANORAMA NUSANTARA Vol 11 No 2 (2016): PANORAMA NUSANTARA Vol 11 No 1 (2016): PANORAMA NUSANTARA Vol 10 No 2 (2015): PANORAMA NUSANTARA Vol 10 No 1 (2015): PANORAMA NUSANTARA Vol 4 No 2 (2009): PANORAMA NUSANTARA Vol 3 No 2 (2008): PANORAMA NUSANTARA More Issue