Panorama Nusantara
Vol 17 No 2 (2022): PANORAMA NUSANTARA

Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Terhadap Kepuasaan Pelanggan Pada Park Hotel Cawang Jakarta

andiya pingky novanda (stein)
Hairani Tarigan (Unknown)

Article Info

Publish Date
20 Dec 2022

Abstract

This study aims to determine the effect of service quality on price perceptions and promotions on customer satisfaction. The respondents of this research are Park Hotel Cawang Jakarta customers. This research method uses multiple linear regression analysis with the help of SmartPLS 3.0 the results of this study can be seen that the P Value of service quality is 0.000 P Value of price perception 0.007 while the P Value of the promotion is 0.001. it can be conluded that there is a positive and significant influence between service quality, price perception and promotion on customer satisfaction.

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Journal Info
Panorama Nusantara
Website

Abbrev

panoramanusantara

Publisher

Universitas Asa Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan ...