Panorama Nusantara
Vol 14 No 1 (2019): PANORAMA NUSANTARA

PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI HAAGEN-DAZS KOTA KASABLANKA JAKARTA

Ulfa Yastin (STIE Pariwisata Internasional)
Sinthon L Siahaan (STIE Pariwisata Internasional)

Article Info

Publish Date
23 Mar 2020

Abstract

The research was conducted on consumers of Haagen-Dazs located in Kota Kasablanka, South Jakarta. The purpose of the research is to determine how the product quality, price and location able to influence to the consumer’s demand in Haagen-Dazs Kota Kasablanka Jakarta. The data used in this study are primary obtained from quetionnaires randomly given to a sample of 100 consumers Haagen-Dazs Kota Kasablanka with incidental sampling method. The variable in this study is the quality of the product (

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Journal Info
Panorama Nusantara
Website

Abbrev

panoramanusantara

Publisher

Universitas Asa Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan ...