PERSPEKTIF: Journal of Social and Library Science
Vol. 1 No. 3 (2023): December

MARKETING STRATEGY FOR LIBRARY SERVICES IN THE ERA OF DIGITAL TECHNOLOGY

Putri, Bella Bintari (Unknown)
Miranda, Mika Nofaj (Unknown)
Suniati, Rita (Unknown)
Maimanah, Venni (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

The purpose of writing this article is to understand the concept of marketing library services in the era of digital technology. Marketing, in general, is closely related to real products and is profit oriented. Marketing is not limited to the business world, but is also important for non-profit oriented institutions, agencies or organizations, including libraries. Marketing in libraries does not market goods products, but library service products for the benefit of library users. In order for the library to be optimal in its services for library users, it needs certain tips related to marketing library services. In this way, the forms of services and service tasks provided can be well organized.

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Journal Info
PERSPEKTIF: Journal of Social and Library Science
Website

Abbrev

perspektif

Publisher

CV. Academic Solution Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review ...