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All Journal PERSPEKTIF: Journal of Social and Library Science
Putri, Bella Bintari
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Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MARKETING STRATEGY FOR LIBRARY SERVICES IN THE ERA OF DIGITAL TECHNOLOGY Putri, Bella Bintari; Miranda, Mika Nofaj; Suniati, Rita; Maimanah, Venni
PERSPEKTIF: Journal of Social and Library Science Vol. 1 No. 3 (2023): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v1i3.230

Abstract

The purpose of writing this article is to understand the concept of marketing library services in the era of digital technology. Marketing, in general, is closely related to real products and is profit oriented. Marketing is not limited to the business world, but is also important for non-profit oriented institutions, agencies or organizations, including libraries. Marketing in libraries does not market goods products, but library service products for the benefit of library users. In order for the library to be optimal in its services for library users, it needs certain tips related to marketing library services. In this way, the forms of services and service tasks provided can be well organized.
Co-Authors Maimanah, Venni Miranda, Mika Nofaj Suniati, Rita