<![CDATA[Educational marketing management is crucial for the sustainability of an educational institution. To attract more clients for educational services, institutions require effective marketing strategies. The role of the Principal as a manager in implementing these strategies is vital. This research analyzes the Principal's role in educational marketing management at SD Muhammadiyah Limpung from a Total Quality Management (TQM) perspective. The research addresses three key questions: (1) What is the strategic role of the Principal in marketing SD Muhammadiyah Limpung from a TQM perspective? (2) What strategies are employed in the educational marketing management at SD Muhammadiyah Limpung? (3) What are the impacts of implementing educational marketing? Using a qualitative research method and a case study design, data were collected through interviews, observations, and document analysis, including journals and other sources. The findings reveal that the Principal plays a crucial role in school management. The educational marketing strategy at SD Muhammadiyah Limpung, viewed through the TQM lens, is implemented using the 7Ps framework: product, price, place, promotion, people, physical evidence, and process. The impacts of implementing these educational marketing strategies include: 1) improved educational quality, 2) increased parental involvement, 3) enhanced school reputation and image, 4) increased student satisfaction, and 5) continuous innovation and improvement.]]>
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