SENMEA
Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023

PENGARUH INOVASI PRODUK, KUALITAS PELAYANAN DAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAKPIA KREZMERA

Enfrada Aurora Putri Sonata (Universitas Nusantara PGRI Kediri)
Gesty Ernestivita (Universitas Nusantara PGRI Kediri)
Sigit Wisnu Setya Bhirawa (Universitas Nusantara PGRI Kediri)



Article Info

Publish Date
26 Sep 2023

Abstract

This study aims to analyze and determine people's satisfaction with work motivation, work environment, and leadership style. The approach used is a quantitative causality approach. The number of respondents in this study is 40 respondents. The method used is multiple linear regression analysis processed with the help of the SPSS version 23.0 application. The results of this study indicate a coefficient of determination of 0.741. The leadership style of the Head of Ngepung Village has a positive and significant effect on community satisfaction. This is shown from the results of the t-test of 2.613 with a significance of 0.040, and a regression coefficient of 0.158. Employee work motivation has a positive and significant effect on community satisfaction. This is shown from the t-test results of 2.489 with a significance of 0.020, and a regression coefficient of 0.238. The work environment has a positive and significant effect on people's satisfaction. This is shown from the results of the t-test of 3.675 with a significance of 0.001, and a regression coefficient of 0.373. This means that 74.1% of community satisfaction at the Ngepung Village Office, Nganjuk Regency is influenced by leadership style, work motivation and work environment. While the remaining 25.9% of community satisfaction is influenced by other variables not examined in this study.

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Journal Info

Abbrev

senmea

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali ...