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All Journal ProBank: Jurnal Ekonomi dan Perbankan Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Mahasiswa FIB Eksis: Jurnal Riset Ekonomi dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen CAHAYA AKTIVA Asian Management and Business Review Jurnal Abdimas Akademika Journal International Inspire Education Technology (JIIET) Management Studies and Business Journal
GESTY ERNESTIVITA
Universitas Janabadra Yogyakarta, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS EFEKTIVITAS TAGLINE IKLAN TELEVISI MINUMAN RINGAN TEH BOTOL SOSRO VERSI “APAPUN MAKANANNYA MINUMNYA TEH BOTOL SOSRO” DENGAN MENGGUNAKAN METODE CUSTOMER RESPONSE INDEX (CRI) Ernestivita, Gesty
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 11 No. 2 (2016): Oktober - Maret
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.399 KB) | DOI: 10.26533/eksis.v11i2.38

Abstract

abstractIn 2000, The SOSRO tea bottle replace its tagline with the tagline "Whatever food, drinking tea SOSRO Bottle". Tagline is still used today and is still attached in Indonesian societies’ memory. The kind of research is descriptive data analysis techniques and data analysis techniques descriptive cross tabulation (crosstabs). Data obtained from the questionnaires are translated descriptively using models and analysis tools according to indicators of the effectiveness of advertising messages, those are: awareness, comprehend, interests, intentions, and actions in the Customer Response Index (CRI). Furthermore, cross-tabulations (crosstabs) used to view the data and explain the findings linkage data. The population in this study were all students of the Faculty of Economics, University Nusantara PGRI Kediri as many as 2003 students. The sampling technique is purposive sampling and obtained a sample of 100 students. The result showed that the performance effectiveness of the tagline given by SOSRO Bottle Tea Company has exceeded the average value of consumer expectations. CRI results at each stage of response in this study, showed that all stages of the response value is nearly 100%. It can be concluded that the tagline is a positive effect, namely to get conscious consumers that are interested in making a purchase.Keywords: Effectiveness, Advertising, Customer Response Index (CRI) abstrakPada tahun 2000 Teh Botol SOSRO mengganti tagline nya dengan “Apapun makanannya, minumnya Teh Botol SOSRO”. Tagline tersebut masih digunakan hingga sekarang dan masih melekat diingatan masyarakat Indonesia. Jenis penelitian ini adalah  deskriptif dengan teknik analisa data teknik analisis data deskriptif dan tabulasi silang (crosstabs). Data yang didapat dari hasil penyebaran kuisioner dijabarkan secara deskriptif menggunakan model dan alat analisis sesuai dengan indikator efektivitas pesan iklan, yaitu awareness, comprehend, interest, intentions, dan action dalam Customer Response Index (CRI). Selanjutnya, tabulasi silang (crosstabs) digunakan untuk melihat keterkaitan data dan menjelaskan temuan data. Populasi dalam penelitian ini adalah seluruh mahasiswa Fakultas Ekonomi Universitas Nusantara PGRI Kediri yaitu sebanyak 2003 mahasiswa. Pengambilan sample adalah dengan menggunakan purposive sampling dan didapatkan sample sejumlah 100 mahasiswa. Dari hasil penelitian diketahui bahwa kinerja efektivitas tagline yang diberikan oleh Perusahaan Teh Botol SOSRO telah melebihi nilai rata-rata harapan konsumen. Hasil CRI di tiap tahap respon dalam penelitian ini, menunjukkan bahwa semua nilai tahap respon berada hampir mencapai 100%. Hal ini dapat disimpulkan bahwa tagline memberikan efek yang positif  yaitu mendapatkan kesadaran konsumennya sehingga tertarik melakukan pembelian.Kata Kunci: Efektivitas, Iklan, Customer Response Index (CRI)
LANGUAGE STYLE USED IN THE SLOGANS OF SAMPOERNA ADVERTISEMENTS ERNESTIVITA, GESTY
Jurnal Ilmiah Mahasiswa FIB Vol 1, No 8 (2013)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.141 KB)

Abstract

Keywords: Language style, language style based on lexicon, language style based on sentence structure, Sampoerna.   When delivering ideas through language, people may use different language variety that is called style. “People use a different language style when they are communicating with others because from the style they can recognize the speaker’s background and the reason of using a variety of language that he/she uses” (Trudgill, 2002:2). In conducting the study, the writer analyzed two problems of study namely; (1) What kinds of language style used in the slogans of Sampoerna advertisements seen from its lexicon (2) What kinds of language style used in the slogans of Sampoerna advertisements seen from its sentence structure. The main theory used in this study is the language style theory proposed by Keraf Gorys (2010) supported by theories proposed by Trudgill& Pratt (1980) and Abdul Chaer (2006). This study used qualitative and document analysis since the analysis focused on analyzing and interpreting the text in the form of slogans. The data of this study were the slogans of Sampoerna advertisements taken from internet and some from other sources like television and newspapers. In this study, the writer described the data by using tables. The writer revealed that language style based on lexicon of both formal and informal are found. Moreover, in this study the writer included the characteristics of lexical and grammatical of Bahasa Indonesia which can be seen in appendices. It was done in order to make deeper analysis. The language style based on sentence structure (climax, anticlimax, parallelism, antithesis, and repetition) was found in this study. However, the writer only found four styles because parallel style is not found in the data. From 20 slogans analyzed based on lexicon, the writer found out that there were seven slogans categorized into formal language style and there are 13 slogans categorized into informal language style. Based on sentence structure, from 20 slogans, it was found out that there are 11 slogans of climax, four slogans is anticlimax, one slogan is antithesis and four slogans is repetition. Last, the writer suggests for the future study to analyze language style that occurs in the slogan of Indonesian advertisement not only from its lexicon and sentence structure but maybe can also be seen from its meaning because it will contribute deeper analysis.  
Analisis Kinerja Keuangan Pada PT Bekasi Asri Pemula Tbk Periode 2014-2017 Nenda Witama Agustin; Gesty Ernestivita; Dwi Budiadi
CAHAYA AKTIVA Vol 10, No 1 (2020): MARET 2020
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.245 KB) | DOI: 10.47047/ca.v10i1.61

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The purpose of this research is to analyze the financial performance of PT Bekasi Asri Pemula Tbk listed on the Indonesia Stock Exchange in the 2014-2017 period through the analysis of profitability, solvency, liquidity and activity ratios. The research data used are secondary data, where data is obtained indirectly from third parties or through documents. The data source of this research was obtained from the internet through the official website of the Indonesia Stock Exchange (IDX) www.idx.co.id in the form of annual reports of property sector companies in the 2014-2017 period. The formulation of the problems in this study are (1) How was the financial performance of PT Bekasi Asri Pemula Tbk listed on the Indonesia Stock Exchange in the 2014-2017 period in terms of profitability, solvency, liquidity, activity ratios? In this study, researchers used financial research variables, namely, the ratio of profitability, solvency, liquidity, activity. Furthermore, this study uses descriptive analysis techniques using financial ratio analysis, meaning that the data obtained in the field are processedin such a way as to provide systematic, factual and accurate data regarding the problem under study.Keywords: financial performance
Penilaian Kepuasan Konsumen ditinjau dari Kualitas Produk, Lokasi dan Kualitas Pelayanan pada Depot Leko Tulungagung Gesty Ernestivita; Arizky Saputro; Subagyo Subagyo
CAHAYA AKTIVA Vol 11, No 1 (2021): MARET 2021
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47047/ca.v11i1.130

Abstract

The competitive condition of the culinary world is currently weakening, this is due to various factors affecting economic activity, one of which is influenced by the Covid 19 pandemic. Depot Leko Tulungagung is one type of business that produces food products that also struggle to exist during the pandemic. Ideally, consumers who buy food get a sense of satisfaction, both in terms of product quality (food), location, and service. The purpose of this study was to analyze and determine: the significant influence between product quality on customer satisfaction Depot Leko Tulungagung (2) the significant effect between location on customer satisfaction Depot Leko Tulungagung (3) significant influence between service quality on customer satisfaction Depot Leko Tulungagung (4) significant influence between product quality, location, and service quality on customer satisfaction Depot Leko Tulungagung. The approach in this study uses a quantitative approach with causal research techniques. The data collection by distributing questionnaires. The sample used was 40 respondents. The sampling technique used is incidental sampling technique. The data analysis technique used multiple linear regression analysis with SPSS for windows version 23 software. The conclusions of this study are (1) There is a partially significant effect between product quality and consumer satisfaction at Depot Leko Tulungagung. (2) There is a partially significant effect between locations on customer satisfaction at Depot Leko Tulungagung. (3) There is a partially significant influence between service quality and customer satisfaction at Depot Leko Tulungagung. (4) There is a significant effect simultaneously between product quality, location, and service quality on customer satisfaction at Depot Leko Tulungagung. Keywords: Product Quality, Location, Service Quality, Customer Satisfaction.
PENGARUH RETURN ON INVESMENT DAN DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PADA PERUSAHAN YANG TERDAFTAR DI LQ45 PERIODE TAHUN 2015-2017 Dwi Oktaviana; Gesty Ernestivita; Dwi Budiadi
CAHAYA AKTIVA Vol 9, No 2 (2019): SEPTEMBER 2019
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.403 KB) | DOI: 10.47047/ca.v9i2.57

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This research was conducted to analyze the effect of Return on Investment and Debt to Equity Ratio on stock prices in companies listed in the LQ45 for the period 2015-2017. The financial ratios examined are Return on Investment and Debt to Equity Ratio as independent variables and stock prices as the dependent variable. The samples used in this research are companies listed in the LQ45 period 2015 - 2017. The statistical method used in this research is a multiple regression method. The results of this research indicate that the ratio of Return on Investment and Debt to Equity Ratio is statistically simultaneously significant effect on stock prices. While statistically partial Debt to Equity Ratio ratio does not have a significant effect on the price of shares to be traded on the stock.Keywords: Return on Investment (ROI), Debt to Equity Ratio (DER), Stock Price.
Harga, Fasilitas dan Kualitas Pelayanan sebagai Penunjang Kepuasan Pengunjung Kolam Renang Tirtayasa Kediri Gesty Ernestivita; Subagyo Subagyo
CAHAYA AKTIVA Vol 10, No 1 (2020): MARET 2020
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.749 KB) | DOI: 10.47047/ca.v10i1.68

Abstract

The swimming pool is one of the entertainment and vacation facilities that is favourites destination by almost people. This tourism industry is quite developed in Kediri. People who have business in this aeea are competing to improve their facilities and service quality and provide the best prices for visitors in the midst of the intense competition in the swimming pool industry in Kediri, which amounts to dozens. This study aims to analyze the effect of price, facilities and quality both partially and simultaneously on the satisfaction of visitors to the Pool Tirtayasa Kediri. This research is a causality research with a quantitative approach. Pupulation in this research are all visitors of Tirtayasa Kediri Swimming Pool, while the sample is determined by 40 visitors using random sampling. Data were collected using a questionnaire, then analyzed using multiple regression analysis. The results showed the price, facilities and quality of service both partially and simultaneously had a significant effect on visitor satisfaction at the Tirtayasa Swimming Pool in Kediri City.            Keywords: Price, Facilities, Service Quality, Visitor Satisfaction
PENGARUH RETURN ON INVESMENT (ROI) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PT.GUDANG GARAM,Tbk PADA TAHUN 2013-2018 Geofani Ayu Sahira; Gesty Ernestivita; Arthur Daniel Limantara
CAHAYA AKTIVA Vol 9, No 2 (2019): SEPTEMBER 2019
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.828 KB) | DOI: 10.47047/ca.v9i2.54

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Penelitian ini bertujuan untuk, mengetahui pengaruh ROI dan EPS terhadap Harga Saham PT. Gudang Garam,Tbk tahun 2013-2018, dengan teknik analisis Regresi Linier Berganda.Penelitian ini menggunakan data sekunder yang terdiri dari data laporan keuangan tahunan PT.Gudang Garam,Tbk yang terdaftar di BEI.Hasil penelitian ini menunjukan bahwa:(1)ROI tidak berpengaruh signifikan dengan arah positif terhadap harga saham pada PT.Gudang Garam,Tbk tahun 2013-2018.(2)EPS berpengaruh positif dan signifikan terhadap harga saham PT.Gudang Garam,Tbk tahun 2013-2018.(3)ROI dan EPS secara simultan berpengaruh signifikan terhadap harga saham PT.Gudang Garam,Tbk tahun 2013-2018.Kata Kunci : Return On Investment, Earning Per Share, Harga Saham
PENGARUH TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSETS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2014-2016 Andreas Febry Wijaya; Gesty Ernestivita; Dwi Budiadi
CAHAYA AKTIVA Vol 9, No 2 (2019): SEPTEMBER 2019
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (913.509 KB) | DOI: 10.47047/ca.v9i2.55

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This study aims to determine the effect of total assets on return on assets (ROA) on manufacturing companies listed on the Indonesia Stock Exchange. The year chosen by researchers was 2014-2016. Data obtained through documentation, which is collecting data annual reports and financial statements of the company. The method used by the authors in this study is a quantitative method. This method is called the quantitative method because the research data are numbers and analysis. The population of manufacturing companies listed on the Indonesia Stock Exchange in 2014-2016 was 144 companies while the sample used in this study was 77 companies. The data analysis technique used is simple regression, classic assumption test, t test, coefficient of determination. The author processes data using SPSS16. Based on the results of the study showed the total assets turnover was able to influence return on assets by 11.6% while the remaining 88.4% was influenced by other variables not examined in this study.Keywords: total asset turnover (TATO), return on assets (ROA)
ANALISIS PENGARUH PLACE, PROMOTION, DAN PEOPLE TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN PRODUK PASAR MODAL DENGAN MENGGUNAKAN JASA EQUITY BROKERAGE DI PT SUCORINVERS CENTRAL GANI CABANG KEDIRI Gesty Ernestivita
REVITALISASI : Jurnal Ilmu Manajemen Vol 4 No 3 (2015): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v4i3.764

Abstract

Persaingan dalam dunia bisnis pada saat ini sangat ketat. Tidak hanya produk barang, produk jasa juga tidak lepas dari pemasaran. Pemasaran telah menjadi subyek yang sangat penting dalam kehidupan sehari-hari sejalan dengan semakin berkembangnya perekonomian. Atas dasar hal tersebut penelitian ini bertujuan untuk menganalisis pengaruh Place, Promotion, dan People terhadap keputusan konsumen melakukan pembelian produk pasar modal dengan menggunakan jasa Equity Brokerage di PT Sucorinvest Central Gani Cabang Kediri baik secara parsial maupun simultan. Variabel penelitian yang digunakan adalah Place, Promotion, dan People dan keputusan pembelian. Populasi dalam penelitian ini sejumlah 158 responden. Sampel ditentukan dengan menggunakan metode purposive sampling sejumlah 35 responden dengan menggunakan karakteristik. Data dikumpulkan dengan menggunakan kuisioner, selanjutnya dianalisis secara kuantitatif. Analisis kuantitatif, menggunakan analisis linear berganda, yang di ambil dengan alat bantu SPSS XVI. Hasil penelitian membuktikan bahwa secara simultan variabel Place, Promotion, dan People berpengaruh positif dan signifikan terhadap variabel keputusan pembelian dengan koefisien F hitung = 4,037 > F tabel (2,88). Hasil penelitian juga membuktikan bahwa variabel place berpengaruh positif namun tidak signifikan dengan koefisien thitung sebesar 1,820, variabel Promotion dan People berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien thitung Promotion 3,014 dan 3,895 untuk variabel People sementara ttabel adalah sebesar 1,891. Berdasarkan hasil penelitian, peneliti menyarankan bagi PT Sucorinvest Central Gani Cabang Kediri untuk berusaha memberikan pelayanan yang terbaik, promosi yang menarik, serta memlilih lokasi kantor yang strategis sehingga meningkatkan jumlah nasabah yang membeli produk pasar modal melalui jasa Equity Brokerage di PT Sucorinvest Central Gani Cabang Kediri.
OPTIMALISASI STRATEGI PEMASARAN UNTUK PENGUATAN KELOMPOK UMKM DESA KARANGTALUN KABUPATEN KEDIRI restin meilina; Ema Nurzainul Hakimah; Gesty Ernestivita; Itot Bian Raharjo; Alif Okky Fadilah
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi pemasaran mempunyai peranan penting untuk dapat mencapai keberhasilan suatu usaha baik usaha besar maupun usaha kecil. Sebaik apapun produk yang dihasilkan jika tidak disertai strategi pemasaran yang baik, maka tidak akan mendapatkan hasil yang optimal. Salah satu penyebab lambatnya perkembangan UMKM di Indonesia adalah kurangnya kemampuan atas pemasaran dan promosi. Oleh karena itu, pengabdian kepada masyarakat (PkM) ini dilakukan untuk memberikan pelatihan dan pendampingan pada kelompok UMKM desa Karangtalun tentang manajemen pemasaran dan strategi pemasaran agar usaha yang dimiliki semakin kuat dan berkembang sehingga mampu memajukan perekonomian di Indonesia. Pelatihan disertai dengan praktik dan penugasan untuk perumusan strategi pemasaran usaha tiap peserta. Hasil pelatihan dan penugasan menunjukkan peserta mampu memahami materi yang diberikan sehingga memiliki kompetensi meliputi pengetahuan, ketrampilan, dan sikap dalam perumusan strategi pemasaran.
Co-Authors Agus Hariono Alif Okky Fadilah Andreas Febry Wijaya Anisah, Tiara Nur Arizky Saputro Arthur Daniel Limantara, Arthur Daniel Bekti Nita Ayu Riswanda Budi Setyanta, Budi Dea Amelia Rahayu Dian Kusumaningtyas, Dian Dwi Budiadi Dwi Budiadi Dwi Oktaviana E. Susy Suhendra Elok Dewi Permata Sari Ema Nurzainul Hakimah, Ema Nurzainul Enfrada Aurora Putri Sonata Eny Badriyatur Rohmah Fatiha, Chandra Dwi Fitri Ani Kusnia Ningrum Geofani Ayu Sahira Hafizd Eka Rahmadani Harnaji, Bimo Ika Nur Afni Yulia Safitri Itot Bian Raharjo Kuherawati, Jelvi Tri Kumar, Vikas Luthfiana, Della Nanda M. Zuhdi Sasongko Mendes, Clara Mohamad Baitul Ulum Dwi Azuhri Najmudin, Mohamad Nenda Witama Agustin Ninik Dwi Aprila Nora Putri Pristiawan Putra, Reska Anggara Rendi Rendi RESTIN MEILINA Rika Arum Septyani Rizky Fachreza Rif'ah Rocha, Thiago Rosa Vavita Listia Shafira Putri Prima Rizki Sigit Ratnanto Sigit Wisnu Setya Bhirawa Stratan, Alexandru Subagyo Subagyo Subagyo Subagyo, Subagyo Suhardi Suhendra, Euphrasia Suzy Sundus Khurotul A'yunil Ulafiyah Tesha Fransiska Febriana Theresia Vara Ayu Adinda Sari Tri Novita Sari Zulistiani Zulistiani