Jurnal Bisnis dan Akuntansi
Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi

SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS

Kusumaningrum, Ratih Puspita (Unknown)
Danibrata, Aulia (Unknown)

Article Info

Publish Date
27 Dec 2023

Abstract

This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale. The technique that used in this research is non-probability sampling with purposive sampling technique and used 221 respondents who fit the criteria. This research is processes by using Structural Equation Modeling – Partial Least Square. The results of this calculation show that hedonic shopping motivation, utilitarian shopping motivation, and ethical shopping motivation through perceived quality as mediating variable have an influence on repurchase intention.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...