Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 7: Desember 2023

PENERAPAN STRATEGI PEMASARAN, DIGITAL MARKETING MELALUI E-COMMERCE DAN MARKETPLACE UMKM TOAPAYA UTARA

Imran Ilyas (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Masyitah As Sahara (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Aulia Dewi Gizta (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Framugia Cahyo Laksono (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Aldi Kurniawan (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Rofi Khotullumah Hersadillah (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Pramuditha Febriani (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Dicky Yusuf Sinambela (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Dinda Venna Hendryany (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Shakilla Dwi Maharani Sucahyo (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Lailatul Jamilah (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Erik Setiawan (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Muh.Bagas Prayuda (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Deri Ihza Saputra (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Shalsabilla Nawra (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Dhea Annisa (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Siti Melinda (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Sherly Chang (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Meilin Lorensia (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Rizki Atu Mofida (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Erika Amanda Rheta (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Yanah Yanah (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Fiona Fiona (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)
Isihati Telaumbanua (Sekolah Tinggi Ilmu Ekonomi Pembangunan Kota Tanjung Pinang)



Article Info

Publish Date
30 Nov 2023

Abstract

Empowerment Activities Are A Form Of Community Service By Group 17 KKN Of The Tanjungpinang Development Economics College (STIE). Empowerment Activities Through Assistance For MSME Actors, Along With The Development Of Technology And The Need For Information, The Internet Is Also Experiencing Development. So Currently, A New Pattern Appears In Doing Business Processes That Is By Using The Internet. In Today's Business, Marketplace Or E- Commerce Is One Of The Places To Promote Products To Be More Efficient, Flexible, And Can Save Costs. The Non-Profit Partners In This Activity Are Micro, Small And Medium Enterprises (Msmes) That Produce Sweet Potato Rengginang In North Toapaya Village. This Business Has Been Established Since 2007 In North Toapaya Village, It Has Been About 15 Years That This Business Has Been Going On, But The Marketing Is Still Very Minimal, MSME Actors Still Need To Understand The Importance Of Using Digital Marketing To Improve The Marketing System So That They Can Expand Their Business Goals And Can Support Activities. Sales For Better. The Results Of This Service Are Expected That MSME Actors Can Understand The Importance Of Understanding Digital Marketing In Marketing Their Product.

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Journal Info

Abbrev

J-ABDI

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...