Jurnal Ekonomi Trisakti
Vol. 3 No. 1 (2023): April

PENGARUH BRAND LOVE PADA BRAND LOYALTY SERTA PERAN SELF-ESTEEM, DAN SUSCEPTIBILITY TO NORMATIF INFLUENCE

Bryan Adam Mahendra (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)
Kurniawati (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)

Article Info

Publish Date
17 Jan 2023

Abstract

Tujuan dalam penelitian yaitu untuk menganalisis pengaruh brand love terhadap self-esteem dan susceptibility to normatif influence yang mempengaruhi brand loyalty. Penyebaran kuisoner dilakukan kepada 211 responden.. Metode yang digunakan dalam analisis data yakni structural equation modeling (SEM).

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Journal Info
Jurnal Ekonomi Trisakti
Website

Abbrev

jet

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...