Jurnal Ekonomi Trisakti
Vol. 4 No. 1 (2024): April

PENGARUH ENVIRONMENTAL KNOWLEDGE, BRAND IMAGE, PRODUCT QUALITY, PRICE FAIRNESS TERHADAP PURCHASE INTENTION

Rivai, Rizky Aldi (Unknown)
Asep Hermawan (Unknown)

Article Info

Publish Date
03 Apr 2024

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Environmental Knowledge, Brand Image, Product Quality, Price Fairness terhadap Purchase Intention. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 216 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah regresi berganda (Multiplel Relgrelssioln). Hasil penelitian menunjukkan bahwa Environmental Knowledge berpengaruh positif terhadap Purchase Intention, Brand Image berpengaruh positif terhadap Purchase Intention, Product Quality berpengaruh positif terhadap Purchase Intention, dan Price Fairness berpengaruh positif terhadap Purchase Intention.

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Journal Info
Jurnal Ekonomi Trisakti
Website

Abbrev

jet

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...