Strategi Optimalisasi Manajemen Inventaris Dan Penjualan Di Toko SRC FIO

Freony Yuri Silpa (Universitas Putra Indonesia “YPTK” Padang)
Marsha Anabel Sadina (Universitas Putra Indonesia “YPTK” Padang)
Riri Monalisa (Universitas Putra Indonesia “YPTK” Padang)
Sri Laila Ulfa (Universitas Putra Indonesia “YPTK” Padang)
Vivi Nila Sari (Universitas Putra Indonesia “YPTK” Padang)

JEBD
Vol. 2 No. 1 (2024): Juli - September

This study examines the primary challenges encountered by SRC FIO Store, a micro, small, and medium enterprise (MSME) involved in the retail of essential commodities. Based on case studies and field observations, three primary issues were identified: inefficient stock and sales management systems, insufficient data for pricing and marketing tactics, and expensive unsold inventory. The research suggests that implementing a digital inventory system, doing sales data analysis, and utilizing forecasting methodologies can address these issues and enhance the profitability and competitiveness of SRC FIO Store.