Creative Advertising Strategies On Social Media For Growing Brand Awareness PT. Waysata Indonesia Bahagia

Rifqi Hayu Pratama (Management Undergraduate Student Islamic University of Indonesia)
Drs. Dr. Albari M.Si (Management Lecturer Islamic University of Indonesia)

International Journal of Business and Quality Research
Vol. 2 No. 01 (2024): January - March, International Journal of Business and Quality Research (IJBQR

This research aims to examine the implementation of strategies to increase creative advertising on PT's Instagram social media. Waysata Indonesia Bahagia to grow brand awareness for company customers. This research is based on the phenomenon of fluctuations in Instagram visitors and impressions obtained on Instagram during a certain period. This study uses a qualitative approach with data collection methods through interviews with analysis units and direct observations in the field carried out through an internship process. The findings from this research concluded that the indicator for measuring brand awareness is through the number of visitors or impressions generated on content each month. Referring to this, the creative content strategy implemented by the company has proven to be effective in increasing brand awareness in terms of the total number of visitors and content impressions obtained each month during the internship period.