<![CDATA[The rapid development of technology encourages companies, especially in the hospitality sector, to follow the online sales market, one of which is Cavinton Hotel Yogyakarta. e-Commerce is part of Electronic Business which is carried out using electronic transmission by experts and business people. The purpose of this study is to examine how the role of E-Commerce in managing online travel agents at Cavinton Hotel Yogyakarta. This research uses a qualitative approach with data collection methods including observation, interviews, documentation and literature studies. From the results of the study, it was found that the role carried out by E-Commerce in managing an online travel agent to attract customers to book rooms at Hotel Cavinton Yogyakarta By Tritama Hospitality is very influential in increasing revenue.]]>
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