International Journal of Economics, Business and Innovation Research
Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)

Influence Of Social Media Marketing Strategies Towards Learning Interests Of Hospitality Students At Star International Hotel School

Iin Fetiani (Faculty of Economics and Business, Bandar Lampung University)
Ni Putu Widhia Rahayu (Faculty of Economics and Business, Bandar Lampung University)

Article Info

Publish Date
21 Aug 2024

Abstract

The purpose of this research is to find out the influence of social media marketing strategies on students' interest in learning at Star International Hotel School. The sample for this research is 100 respondents calculated using accidental sampling. This research uses quantitative methods using IBM SPSS 25. Based on the research results, it is known that social media marketing strategies have a positive and significant effect on interest in learning. This research is expected to help Star International Hotel School in increasing students' interest in learning by continuing to innovate in creating marketing and content strategies. content in social media.

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...