Article Per Year (5 Year)
p-Index From 2020 - 2025
3.077
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal EMT KITA YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi TECHNOBIZ : International Journal of Business eCo-Buss Studi Ilmu Manajemen dan Organisasi International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM
Rahayu, Ni Putu Widhia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
ENTREPRENEURIAL E-COMMERCE MARKETING TO IMPROVE THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN BANDAR LAMPUNG CITY Shakpuytri, Komang Yunita; Rahayu, Ni Putu Widhia
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1075

Abstract

In Bandar Lampung, approximately 18% of MSMEs have not embraced e-commerce, despite its growing popularity and convenience. Limited access to technology and the internet, lack of digital literacy, concerns about security and trust, and traditional business practices are all factors contributing to this low adoption rate. This research aims to empirically investigate how digital marketing affects intellectual capital, perceived quality, and overall performance of MSMEs. Additionally, it explores the impact of MSMEs' intellectual capital and perceived quality on their performance. Employing a quantitative approach with descriptive analysis, this study targets MSME actors in Bandar Lampung. The sampling strategy involves multi-stage cluster purposive sampling, selecting 366 respondents for data collection through an online questionnaire using Likert scales. The analysis is conducted using Smart PLS, and the results reveal that digital marketing significantly and positively influences intellectual capital, perceived quality, and overall performance of MSMEs. Furthermore, both intellectual capital and quality perception show a positive and significant influence on MSME performance.
PENGARUH PEMASARAN KEWIRAUSAHAAN TERHADAP LABA PENJUALAN UMKM DI BANDAR LAMPUNG Rahayu, Ni Putu Widhia; Damayanti, Wayan Alfina
Derivatif : Jurnal Manajemen Vol 18, No 1 (2024): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i1.2205

Abstract

Permasalahan yang sering dialami oleh pelaku UMKM adalah kurang dapat menemukan peluang,  Bisnis tersebut belum mencapai potensi maksimal dalam memanfaatkan pemasaran digital, sehingga akhirnya kurang mendapatkan perhatian yang luas dari masyarakat. Selain itu, bisnis ini mengalami kesulitan dalam berkomunikasi secara efektif dengan pelanggan, karyawan, dan pihak-pihak terkait lainnya. Penelitian ini mengkaji pengaruh pemasaran kewirausahaan terhadap laba penjualan UMKM di Bandar Lampung. Pemasaran kewirausahaan terdiri dari beberapa indikator yaitu fokus pada peluang, inovatif, dan intensitas pelanggan. Dalam penelitian ini, terdapat sebanyak 46.324 individu yang menjadi subjek, yang merupakan pelaku usaha mikro, kecil, dan menengah (UMKM) di Bandar Lampung. Dalam penelitian ini, sampel yang digunakan sebanyak 100 orang berdasarkan perhitungan dengan rumus Slovin. Alat pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian dan pembahasan, maka dapat diambil simpulan bahwa fokus pada peluang, inovatif, dan intensitas pelanggan berpengaruh positif terhadap laba penjualan UMKM di Bandar Lampung. Dampak penelitian ini diharapkan para pelaku UMKM dapat menerima perubahan teknologi informasi yang begitu cepat dengan tujuan untuk mudah mendapatkan akses informasi bisnis yang berguna bagi usahanya.Kata kunci: Strategi Pemasaran, Kewirausahaan, Laba penjualan UMKM
PENGARUH SOCIAL MEDIA MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAMPUNG BEAUTY CARE Rahayu, Ni Putu Widhia; Cahyani, Ni Luh Putu Cipta Devi
Derivatif : Jurnal Manajemen Vol 17, No 2 (2023): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i2.1438

Abstract

Pemasaran melalui media sosial danelectronic word-of-mouth(E-Wom) dapat menyebabkan penurunan tingkat kritisitas konsumen di Bandar Lampung dalam memilih produk perawatan kulit. Penelitian ini bertujuan untuk menguji dampak pemasaran media sosial dan E-Wom terhadap keputusan pembelian produk perawatan kulit di Lampung Beauty Care. Penelitian ini menggunakan teknik pengambilan sampelpurposive samplingdan mengumpulkan data melalui kuesioner dari 100 konsumen Lampung Beauty Care yang mengikuti instagram @lpg_beautycare. Hasil analisis menunjukkan bahwa pemasaran media sosial dan E-Wom berpengaruh positif dan signifikan terhadap keputusan pembelian produk di Lampung Beauty Care, baik secara parsial maupun simultan. Dengan demikian, dapat disimpulkan bahwa pemasaran yang dilakukan dengan media sosial danelectronic word of mouth(E-Wom) yang baik dapat meningkatkan keputusan pembelian konsumen untukproduk perawatan kulit di Lampung Beauty Care.Kata kunci:social media marketing,electronic word of mouth,keputusan pembelian
Family Ownership as a Moderator Variable on Board, Leverage, and Environmental Performance Haninun, Haninun; Damayanti, Tri; Rahayu, Ni Putu Widhia; Aminah, Aminah; Graisman.P, Naufal
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21505

Abstract

Research Aims: This study aims to examine family-listed companies by determining the effects of leverage, board, and ownership on environmental performance in Indonesia.Design/Methodology/Approach: A total of 130 family-listed companies were examined using the unbalanced panel method. Board resources diversity also stimulated increased strategic opportunities in deciding the companies plans, regarding the conceptual framework prioritizing dependence theory.Research Results: The results showed that leverage and board significantly-negatively and significantly-positively impacted environmental performance, respectively. Family ownership also strengthened both impacts and transformed a negative direction into a positive effect. This strengthening was due to the important role of ownership in decision-making processes, such as the impact on external stockholders and costs related to environmental performance considered a non-financial strategic issue.Theoretical Contribution/Originality: The results obtained contribute to developing the relationship between family ownership, ecological education, expert management board, leverage, and environmental performance in Indonesian family-listed companies, specifically in uncertainty economics. Therefore, future studies should be conducted on family companies in the country, implementing the present experimental outcomes as references.Practitioners/Policy Implications: This study leads us to the belief in agency theory, where the control of shareholders largely influences management decisions and includes environmental issues. According to family business stakeholder method, the participants are the most influential actors majorly affecting decision-making, including decisions to overcome environmental problems. The large leverage observed also proves that management commonly adopts risk-averse behaviour, showing the ability to generate efficient costs and comply with the shareholder control direction.Limitations/Implications: The experimental scope was considered limited, as a detailed case account was not provided due to the inability to track environmental performance levels. Since multiple experimental aspects required subsequent evaluation, the knowledge prioritizing the thinking patterns of management and controlling shareholders about environmental issues was highly recommended.
Analisis Efisiensi Saluran Pemasaran Jamur Tiram Putih (Studi Kasus di Desa Banjar Dewa Kecamatan Banjar Agung Kabupaten Tulang Bawang) Suharta, Kadek Aris Oki; Rahayu, Ni Putu Widhia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2338

Abstract

The aim of this study is to analyze the marketing channels for white oyster mushrooms and the efficiency of marketing channels for white oyster mushrooms in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency. This type of study is descriptive qualitative research. The population of all farmers cultivating white oyster mushrooms is 14 people in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency, with a sampling technique using Purposive Sampling with a sample of one farmer cultivating white oyster mushrooms with the criteria of producing the largest white oyster mushroom cultivation in the area. The method for collecting data in the following research is observation and interviews. The analysis technique in the following research uses marketing cost analysis, marketing margin, marketing profit, and marketing efficiency. The results of this research show that there are two marketing channel patterns for white oyster mushrooms, namely the first channel pattern, farmers sell white oyster mushrooms directly to end consumers, and the second channel pattern, farmers sell to retailers and then the retailers sell them back to end consumers. The marketing margin value in the first channel pattern is IDR 0, while marketing in the second channel pattern is IDR 11,000. The farmer's share value in the first channel pattern is 100%, the second channel pattern is 56%. The two marketing channels for white oyster mushrooms are said to be efficient in terms of marketing margin and farmer's share. The most efficient marketing channel for white oyster mushrooms is the first marketing channel with the lowest margin value and the highest farmer's share value.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Konsumen pada Pakaian Distro di Bandar Lampung Budiana, I Gede; Rahayu, Ni Putu Widhia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2386

Abstract

Business actors in the clothing distribution industry must pay attention to the needs, desires, and expectations of consumers in order to cultivate strong purchasing interest. Therefore, effective strategies are required to attract consumers' interest in purchasing clothing products at distros. This study aims to empirically examine the influence of price and service quality on the buying interest of consumers purchasing distro clothing in Bandar Lampung. A quantitative approach was employed, with the population consisting of clothing consumers in the city of Bandar Lampung. The accidental sampling technique was utilized to select samples, with 96 consumer respondents who purchased distro clothing in the city of Bandar Lampung. Data were collected through various methods, including literature review, documentation, observation, interviews, and questionnaires. Data analysis was conducted using multiple linear regression tests, correlation coefficient tests, t tests, F tests, and R² tests. The results showed that price and service quality significantly influence the buying interest of consumers at distro clothing stores in Bandar Lampung. Together, these variables also significantly influence consumers' buying interest. The simultaneous F test results indicated that price and service quality together significantly influence consumers' buying interest at distro clothing stores in Bandar Lampung, with price and service quality contributing 26.9% to consumers' buying interest at distro clothing stores in Bandar Lampung.
Factors That Influence Student Interest in Choosing Private Universities in Bandar Lampung Sinaga, Martha Alfreda; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.196

Abstract

The number of students in private universities in Bandar Lampung has fluctuated. This study aims to examine the effect of college image on student involvement and student loyalty, then to examine the effect of relationship quality on student involvement and student loyalty, finally to examine the effect of student involvement on student loyalty. This research uses a quantitative approach. Data were collected through an online questionnaire using a Likert scale, a population of 174, purposive sampling technique, the sample determined by the Slovin formula was 63. Data analysis used multiple linear tests with the help of SPPS version 20 and also conducted hypothesis tests such as the t test and F test. The findings show that there is a positive and significant effect of college image and relationship quality on student involvement and there is an effect of relationship quality on student involvement and student loyalty as well as a significant effect of student involvement on student loyalty but image has no significant impact on student loyalty. The results of the mediation variable show that the image mediated by student involvement has an influence on student loyalty while student involvement does not mediate the effect of relationship quality on student loyalty.
Factors Affecting Job Satisfaction at Ikan Bakar Jingkrak Restaurant Bandar Lampung Safitri, Agung Ayu Tia; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.212

Abstract

This study was directed to determine the factors that determine employee job satisfaction at the Ikan Bakar Jingkrak restaurant. The study also investigated the effect of customer service training on job satisfaction, customer service rewards on job satisfaction, management styles on job satisfaction, and lastly job competence on job satisfaction. The study used quantitative methods. Data was collected through an online questionnaire using a Likert scale, a population of 35. The sampling technique used is saturated samples and uses Non Probability Sampling samples, data analysis using multiple linear tests with the help of SPSS version 25 and also hypothesis tests such as t tests and F tests.
Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Kholida, Nyimas Salsabila Nurul; Rahayu, Ni Putu Widhia
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 2 (2024): Mei - Agustus 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i2.5510

Abstract

Menurunnya pengguna e-commerce pada flatform Bukalapak pada tahun 2023 yang tentunya membuat Platform Bukalapak harus memiliki startegi dalam penjualan. Tujuan penelitian ini untuk melihat pengaruh citra merek, testimoni, promosi, kepuasan pelanggan, kepercayaan merek, dan kepercayaan pada penjual terhadap minat beli ulang. Desain penelitian yang digunakan yaitu pendekatan kuantitatif. Adapun populasi yang digunakan pada penelitian ini yaitu pembeli pada aplikasi Bukalapak. Cara pengambilan sampel pada penelitian ini yaitu menggunakan purposive sampling yaitu pembeli yang telah melakukan pembelian minimal 2x produk Makeover di Aplikasi Bukalapak. Sumber data yang digunakan dalam penelitian ini menggunakan kuesioner yang disebarkan dengan google form. Adapun alat analisis data yang digunakan pada penelitian ini yaitu menggunakan aplikasi SPSS. Hasil pengujian menunjukkan bahwa secara parsial variabel citra merek, testimoni dan promosi berpengaruh positif signifikan terhadap kepuasan pelanggan. Testimoni dan kepuasan pelanggan secara parsial juga berpengaruh positif signifikan terhadap kepercayaan merek. Selain itu, kepuasan pelanggan dan kepercayaan merek berpengaruh positif signifikan terhadap minat beli ulang. Akan tetapi, dan kepercayaan penjual berpengaruh negatif terhadap minat beli ulang.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ALFAMART BANDAR LAMPUNG Mastura, Putri; Rahayu, Ni Putu Widhia
TECHNOBIZ : International Journal of Business VOL 6, NO 2 (2023) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v6i2.2898

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak harga dan kualitas pelayanan terhadap kepuasan konsumen di Alfamart Bandar Lampung. Populasi penelitian ini terdiri dari pelanggan Alfamart di Bandar Lampung. Sampel penelitian diambil menggunakan metode probability sampling dengan menerapkan rumus Slovin, yang menghasilkan sampel sebanyak 100 responden. Penelitian ini menggunakan pendekatan kuantitatif. Data yang digunakan adalah data primer yang dikumpulkan melalui penyebaran kuesioner secara online. Analisis regresi berganda dan korelasi dilakukan menggunakan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa menurut uji t, baik harga maupun kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen di Alfamart Bandar Lampung. Temuan serupa juga terlihat dalam uji F, yang menunjukkan bahwa harga dan kualitas pelayanan secara bersama-sama berpengaruh terhadap kepuasan konsumen di Alfamart Bandar Lampung.
Co-Authors Aminah Aminah Aulia Rahmawati, Aulia Budiana, I Gede Cahyani, Ni Luh Putu Cipta Devi Damayanti, Wayan Alfina Dewita, Kadek Putri Fardana, Brilliandi Asa Graisman.P, Naufal Haninun, Haninun Khairudin Khairudin Kholida, Nyimas Salsabila Nurul Liwandy, Albert Mastura, Putri Mega, Fredy Ziekrian novianti, cicelia Nugroho, Kevin Putri, Imanuriea Annisa Raminto, Raminto Safitri, Agung Ayu Tia Selfia Alke Mega, Selfia Alke Shakpuytri, Komang Yunita Sinaga, Martha Alfreda Suharta, Kadek Aris Oki Syafitri, Aisyah Tri Damayanti, Tri