Majalah Ilmiah Warta Dharmawangsa
Vol 17, No 3 (2023)

THE ANALYSIS OF MULTIMODAL IN COFFEE ADVERTISEMENT

Sarah Nasution (Universitas Dharmawangsa)

Article Info

Publish Date
03 Aug 2023

Abstract

ABSTRACT- Coffee commercials are always full of persuasion. Coffee is an inseparable part of Indonesian society. Due to drinking coffee for everyone in Indonesia, drinking coffee has become a tradition inherent in social culture. This study aims to analyse multimodal visually in coffee advertisements circulating in Indonesia. This study used a qualitative descriptive method to analyse the data based on Kress and Van Leeuwen. The results of this study show how the multimodal visual process is shown in the coffee advertisement.Keywords: Analysis, Coffee Advertisement, Multimodal, Visual

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Journal Info
Majalah Ilmiah Warta Dharmawangsa
Website

Abbrev

juwarta

Publisher

Universitas Dharmawangsa

Subject

Biochemistry, Genetics & Molecular Biology Education

Description

This journal is a collection of scientific works from the lecturers of the Dharmawangsa university from various fields of science, as a form of published research. hopefully can increase our knowledge together and improve the insight into the world of ...