AHKAM : Jurnal Hukum Islam dan Humaniora
Vol 3 No 1 (2024): MARET

Pengaruh Fear of Missing Out ( FOMO ) terhadap Implusive Buying Saham pada Generasi Z

Saputra, Ihksan (Unknown)
Aulia, Prima (Unknown)

Article Info

Publish Date
20 Jan 2024

Abstract

This research aims to determine the effect of fear of missing out (fomo) on impulsive buying stock in generation z. This research uses qualitative methods with a correlational qualitative design. The data collection technique uses purposive sampling. The sample in this study was 272 respondents. This research instrument uses a fear of missing out (fomo) scale which is structured based on the fear of missing out (fomo) aspects according to Sette et al. (2020), as well as an impulsive buying scale based on aspects developed by Verplanken & Herabadi (2001). The results of the analysis used simple linear regression analysis and the results showed that fear of missing out (fomo) had a positive and significant effect on impulsive stock buying in generation z.

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Journal Info
AHKAM : Jurnal Hukum Islam dan Humaniora
Website

Abbrev

ahkam

Publisher

Lembaga Yasin Alsys

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal was published by Penerbit LYAS which was published Four times a year, December, March, June, and September with a minimum of 5 articles. The journal aims to provide a forum for scholarly understanding of the field of law and plays an important role in promoting the process that ...