Mulia Pratama Jurnal Ekonomi dan Bisnis
Vol 1 No 1 (2024): Mulia Pratama Jurnal Ekonomi dan Bisnis

Analisis Pengaruh Kualitas Pelayanan dan Fasilitas Lingkungan Terhadap Kepuasan Penyewa Pada PT. Plaza Nusantara Realty

Boby Kristian Lase (STIE Mulia Pratama)
Rakhmat (STIE Mulia Pratama)
Murdan Sianturi (STIE Mulia Pratama)



Article Info

Publish Date
20 Jul 2024

Abstract

The author's goal is to conduct research to determine the effect of service quality on tenant satisfaction at Plaza Indonesia mall, to determine the effect of environmental facilities on tenant satisfaction at shopping centers or Plaza Indonesia malls. The sampling technique used is non-probability sampling. Non-probability sampling is defined as a sampling technique in which the researcher selects a sample based on the researcher's subjective judgment rather than random selection. The number of samples used in this study were 50 respondents as tenant employees or tenants at Mall Plaza Indonesia. The results of this study were collected through questionnaires which were processed and analyzed using multiple linear regression. Then to test the quality of the data used is the validity test and reliability test. To test the hypothesis in this study. Researchers used the t test and F test and carried out a determination test. After conducting the analysis the authors draw the following conclusions: 1) Based on multiple linear regression calculations it is known that environmental facilities have an influence on tenant satisfaction 2) From the t-test results there is a significant and significant influence between the variables of environmental facilities and tenant satisfaction 3) From the test results F and the results of the Coefficient of Determination test show that there is a positive influence between service quality and environmental facilities which together on tenant satisfaction

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Journal Info

Abbrev

mp

Publisher

Subject

Economics, Econometrics & Finance

Description

Mulia Pratama Jurnal Ekonomi dan Bisnis adalah nama jurnal online atau electronic journal (e-journal) Pusat Riset dan Karir Sekolah Tinggi Ilmu Ekonomi Mulia Pratama (STIE MP). Jurnal Online yang terdiri atas jurnal Ilmu Manajemen dan jurnal Ilmu Akuntansi di STIE MP, memuat artikel ilmiah pakar ...