Journal of Information System, Applied, Management, Accounting and Research
Vol 8 No 2 (2024): JISAMAR (March-May 2024)

INFLUENCE OF PRODUCT QUALITY, PRODUCT INNOVATION, AND SALES PROMOTION ON CUSTOMER SATISFACTION AT LAANCBAKE MSMEs IN BANDAR LAMPUNG

Putri, Tri Oktana (Unknown)
Warganegara, Tri Lestira Putri (Unknown)



Article Info

Publish Date
01 May 2024

Abstract

The reason of this consider is to find out and look at how client joy at Laaancbake MSMEs in Bandar Lampung is affected by item quality, item development, and deals advancement. The statistic beneath consider in this investigate is shoppers of Laancbake MSMEs; in this way, the test measure, as evaluated by the Lemshow strategy, demonstrated that 100 respondents were required for the consider. Different direct investigation, the coefficient of assurance test, and the t test are among the quantitative methods utilized in this consider. The comes about appear that (1) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product quality (2) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by product innovation. (3) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is positively and significantly impacted by sales promotion. (4) Laaancbake MSMEs in Bandar Lampung’s customer satisfaction is together significantly impacted by product quality, product innovation, and sales promotion.

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Journal Info

Abbrev

jisamar

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

JISIMAR (Journal of Information System, Applied, Management, Accounting and Research), terbit empat kali setahun pada bulan Februari, Mei, Agustus dan November, memuat naskah hasil pemikiran dan hasil penelitian di bidang Teknologi Informasi, Sistem Informasi, Sistem Informasi Manajemen, Sistem ...