ETNIK : Jurnal Ekonomi dan Teknik
Vol 2 No 12 (2023): ETNIK : Jurnal Ekonomi dan Teknik

Strategi Pemasaran Rumah Sakit Pasca COVID-19 di Indonesia: Scoping Review

Deviriyanti Agung, Andi (Unknown)
Sulistiadi, Wachyu (Unknown)

Article Info

Publish Date
20 Dec 2023

Abstract

The COVID-19 pandemic has had a significant impact on the health services market in Indonesia, requiring the development of new and innovative marketing strategies. With mobility restrictions and limited access to healthcare facilities, healthcare companies must adapt to ensure patient needs are met. This study explores innovative marketing approaches being implemented in the healthcare sector, particularly considering the limitations caused by the pandemic. This study reveals a heavy reliance on internet and social media platforms to market healthcare products, reflecting a shift in strategies to meet changing consumer needs and behavior over time.

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Journal Info
ETNIK : Jurnal Ekonomi dan Teknik
Website

Abbrev

etnik

Publisher

Cv.Rifainstitut

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, ...