<![CDATA[This research aims to analyze the use of the Indonesian Standard Quick Response Code (hereinafter referred to as QRIS) on the food consumption behavior of Gen-Z in Sleman Regency from an Islamic economic perspective. Researchers use theory from the Theory of Planned Behavior (TPB). This research is quantitative, both partially and simultaneously. The sample in this study was 91 respondents from generation Z users of the QRIS application. Data was collected using a non-probability sampling method with the sampling technique used was purposive sampling by distributing questionnaires online using G-From. The research results show that partially the attitude variable has no significant effect on the use of QRIS with a significance level of 0.414 > 0.05 and a calculated t value of 0.820 < 1.987. The subjective norm variable has a significant effect on the use of QRIS with a significance level of 0.000 < 0.05 and a calculated t value of 4,118 > 1,987. Behavioral control variables have a significant effect on the use of QRIS with a significance level of 0.000 < 0.05 and a calculated t value of 4,248 > 1,987. Simultaneously, the influence of attitudes, subjective norms and behavioral control on the use of QRIS in food consumption in Gen-Z is shown by a determinant coefficient of 0.499 or 49.9%, meaning that the variables of attitude, subjective norms and behavioral control simultaneously have an influence on the use of QRIS in consumption behavior. Gen-Z food.]]>
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