ASEAN Journal on Hospitality and Tourism
Vol. 21 No. 3 (2023):

Homestay Service for Tourist Satisfaction in Rural Areas

Anil Ghimire (University of Marketing and Destribution Science)



Article Info

Publish Date
31 Dec 2023

Abstract

Homestay services are less well-known than hotel services for tourism. However, homestay is an important aspect of tourism, not just as lodging but as a travel attraction. This study examines the influence of the homestay experience on tourist satisfaction and its significance within the context of the tourism industry. The homestay experience was examined using 244 survey questionnaires. This study demonstrated that homestay experience affects destination satisfaction and behavioural intention. Homestay services are a destination attraction because tourists want to experience the destination's traditional culture. To increase destination satisfaction, include local cultural activities in the accommodation service. Therefore, this study has the potential to improve our knowledge of the hospitality sector broadly.

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Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...