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All Journal ASEAN Journal on Hospitality and Tourism
Anil Ghimire
University of Marketing and Destribution Science
Humanities Engineering Social Sciences

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Homestay Service for Tourist Satisfaction in Rural Areas Anil Ghimire
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.06

Abstract

Homestay services are less well-known than hotel services for tourism. However, homestay is an important aspect of tourism, not just as lodging but as a travel attraction. This study examines the influence of the homestay experience on tourist satisfaction and its significance within the context of the tourism industry. The homestay experience was examined using 244 survey questionnaires. This study demonstrated that homestay experience affects destination satisfaction and behavioural intention. Homestay services are a destination attraction because tourists want to experience the destination's traditional culture. To increase destination satisfaction, include local cultural activities in the accommodation service. Therefore, this study has the potential to improve our knowledge of the hospitality sector broadly.
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