JURNAL KOMUNIKASI DAN BISNIS
Vol. 12 No. 1 (2024): May

The Influence of Influencer Marketing on Instagram towards Secondate Brand Awareness in Jakarta

Lie, Shearent (Unknown)
Sitinjak, Tony (Unknown)

Article Info

Publish Date
05 Mar 2024

Abstract

This study explores the impact of Influencer Marketing on Instagram on Secondate brand awareness in Jakarta. Drawing on Influencer Marketing and Brand Awareness theories, the research employs a quantitative approach with 145 active Instagram users who follow Titan Tyra, an influencer associated with the Secondate brand. Using simple regression analysis, the study finds that the model effectively predicts brand awareness. The t-test indicates a significance value below 0.05, supporting the hypothesis that influencer marketing significantly influences Secondate brand awareness. The conclusion highlights a positive correlation between Influencer Marketing and Brand Awareness, emphasizing the importance of this strategy for companies in Jakarta seeking to enhance their brand presence on Instagram.

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Journal Info
JURNAL KOMUNIKASI DAN BISNIS
Website

Abbrev

JKB

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...