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All Journal GEMA EKONOMI ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality International Journal of Economics, Management, Business, and Social Science JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Ekonomi Perusahaan Jurnal Indonesia Sosial Sains Jurnal Bisnis dan Ekonomi Global Research on Economy, Business, Communication, and Information
Tony Sitinjak
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara Tony Sitinjak; Budi Berlinton Sitorus; Martha Ayerza Esra; Elis Sondang Dasawaty; Farida Komalasari
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1624

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GRAB DI JAKARTA UTARA Florentina Claresta; Tony Sitinjak
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2270

Abstract

Transportation is a very basic need that is needed by everyone to carry out activities. Along with the times, various online transportations have started to appear that make it easier for everyone to move. However, often the quality of services provided by the company does not satisfy customers, and the brand image that is built is also less attached to the minds of consumers. The theory used to support this research is the definition of service quality, brand image, and customer satisfaction proposed by Philip Kotler and Kevin Lane Keller; Gary Armstrong and Philip Kotler; Tjiptono; Zeithmal, Bitner, dan Gremler; and Sugiharti. The object of this research is service quality on customer satisfaction and brand image on Grab online transportation customer satisfaction The method in this study uses a causal method by using a questionnaire to collect data. To determine the sample, the method used is non-probability sampling with judgment sampling technique. The results of the analysis show that service quality and Grab's online transportation brand image also have a significant and positive influence on customer satisfaction. The conclusion of this study is that the service quality variable and the Grab online transportation brand image variable have a significant influence on customer satisfaction.
Pengaruh Citra Merek, Promosi dan Kualitas Pelayanan terhadap Minat Beli Konsumen Apple Store Kelapa Gading Jakarta Iyan Suyoto; Tony Sitinjak
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.8125

Abstract

Objek penelitian ini adalah apple store di Mall Kelapa Gading. Metode pengumpulan data dalam penelitian ini menggunakan metode komunikasi. Oleh karena itu, kuesioner online disebar melalui media Google Docs sebanyak 140 responden yang memiliki minat membeli produk apple. Prosedur yang digunakan untuk pengujian model dan pengolahan data adalah model persamaan struktural dengan menggunakan SPSS 25.
PELATIHAN ANALISIS DATA PENELITIAN BERBASIS SPSS BAGI DOSEN STIKES SUAKA INSAN BANJARMASIN MENGGUNAJAN PLATFORM ONLINE Tumpal JRS; Tony Sitinjak
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 12: Mei 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i12.5572

Abstract

Perguruan tinggi merupakan lembaga pendidikan formal yang secara sistematis dan terstruktur mengimplementasikan tridharma perguruan tinggi, yaitu pengajaran, penelitian, dan pengabdian. Pelaksanaan tridharma perguruan tinggi tersebut pada umumnya merupakan kewajiban para dosen yang merupakan soko utama keberlangsungan pendidikan. Salah satu dari kewajiban para dosen dari tridharma perguruan tinggi adalah melakukan penelitian ilmiah dengan baik. Namun masih terdapat kendala yang dihadapi para dosen untuk dapat melakukan penelitian ilmiah dengan baik, seperti misalnya menentukan teknik analisis data atau kesulitan dalam mengolah data dengan menggunakan perangkat komputer. Fokus dari kegiatan ini adalah memberikan pemahaman terkait penentuan teknik analisis data secara statistika yang tepat dan pengolahan data berbasis komputer. Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan Institut Bisnis & Informatika Kwik Kian Gie Jakarta bekerjasama dengan STIKES Suaka Insan Banjarmasin. Diawali dengan perumusan masalah, dilanjutkan dengan perumusan materi dan penentuan bentuk kegiatan. PKM ini dilaksanakan pada tanggal 06 September 2022 dengan menggunakan platform online, karena berlangsung di tengah pandemi COVID-19. Materi yang disampaikan meliputi teknik analisis data berupa analisis dekriptif, uji satu sampel, uji dua sampel, uji lebih dari dua sampel, analisis korelasi, dan analisis regresi. Hasil dari mengikuti pelatihan ini, peserta menjadi lebih memahami dalam menggunakan berbagai teknik analisis data yang akan digunakan dalam penelitian serta terampil dalam mengolah data berbasis komputer khususnya SPSS. Selain itu para peserta mengusulkan adanya kegiatan sejenis dengan topik dan perangkat lunak yang berbeda. Topik yang diusulkan adalah analisis structural equation modeling (SEM) dan perangkat lunak WARPPLS
PENGARUH PRODUCT, PRICE, PROMOTION & PROCESS TERHADAP PROSES KEPUTUSAN PENGGUNAAN JASA IJO WORKSHOP DI JAKARTA Andreas Variandy; Tony Sitinjak
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5: September 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ijo Workshop here as a vehicle exterior maintenance solution to keep vehicles well maintained amidst the hustle of daily activities. Through a variety of services and affordable prices, Ijo Workshop presence is expected to answer the needs that exist in society. This study try to understand which variable give the most influence into the decision of using Ijo Workshop’s services. This study involved variables such as product, price, promotion as in Kotler and Amstrong theory and also process as in Kotler and Keller theory as independent variables. Then, service usage decision process as the dependent variable. This study draws the hypothesis that each independent variable has a positive influence on the decision to use Ijo Workshop services. The results obtained show that all independent variables have a significant positive influence on the decision process for using Ijo Workshop services with process variable as the highest influence compared to other variables. The recommendation for subsequent research can also identify current variables with differen indicators and als other variables sucs as place, people and physical evidence, considering that based on testing, only 62.3% of the variables have been represented the effect. On the other hand, activities related to promotion need to be expanded where the promotion variable is least compare to another
PENGARUH INOVASI DAN HARGA PRODUK TERHADAP PERILAKU PEMBELIAN SMARTPHONE BLACKBERRY DI WILAYAH JAKARTA BARAT Tony Sitinjak, MM; Angeline SE
Jurnal Manajemen Vol 1 No 1 (2011)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The intense competition among the cell phone companies push them to innovate their products. Nowadays, the most favorable cell phone in the society is Blackberry smart phone. In order to survive in the competition, Blackberry smart phones being innovative by offer new features and benefits. The prices are also varied according to the quality of its products. Being innovative and setting varied prices of Blackberry products aims to attract consumers to buy Blackberry smart phone. The research’s object is Blackberry smart phone. Data were collected by questionnaires which is distributed to two hundred respondents . Data analysis technique used is the percentage analysis, validity test, reliability test, and multiple linear regressions. The result of this research, there is a positive and significant influence between innovation and product prices on purchasing behavior of Blackberry smart phone.  So the research  conclusion is that innovation and product prices have an influence on consumers’ purchase behavior. To survive in the marketplace, companies have to sustainably innovate and promote their products to attract their consumers.  Keywords: innovation, product price, product quality, purchasing behavior.
PENGARUH KETERLIBATAN FASHION DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF (STUDI TERHADAP REMAJA DAN PEMUDA DKI JAKARTA) Graciella Tansah Gunawan, Tony Sitinjak
Jurnal Manajemen Vol 7 No 2 (2018): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As society becomes more modern in their upbringing, changes in their lifestyle have triggered the development of shopping malls or shopping centers, leading to the increase of impulsive purchases. This study aims to determine the influence of fashion involvement and shopping lifestyle to these impulsive purchases, which occur in the category of fashion products among teenagers and youths in DKI Jakarta with age range 15 to 25 years who work as students, university students, employees, entrepreneurs, and fashion bloggers. This research is using explanation method as the research design and the purposive sampling as the sampling method by distributing questionnaires to 160 people as the respondents. The results indicate that the involvement of both fashion and shopping lifestyle have a significant effects on impulsive buying.  Keywords: Fashion Involvement, Shopping Lifestyle, Impulse Buying
PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT PENGGUNAAN LAYANAN PEMBAYARAN DIGITAL GO-PAY Tony Sitinjak, MM
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the phenomena that occur in Indonesia in today’s digital economy era is that people began to implement a payment system that use electronic money. Therefore, the researcher sets out the formulation of the problem as follows: "The Effect of Perceived Usefulness and Perceived Ease of Use on the Interest in Using Digital Payment Services Go-Pay." The purpose of this research is toexamine the factors that influence the interest in using electronic money. The model used in this study is the Technology Acceptance Model (TAM). This research was conducted of GO-PAY digital payment service users who are domiciled in Jakarta. The sampling technique used in this study is a convenience sampling technique. While the obtained data is in the form of primary data because the data collection was done by distributing online questionnaires. A total of 125 questionnaire results were received and can be processed by the researcher. The data analysis was carried out by using structural equation modeling (SEM), also known as Partial Least Squares (PLS). The results of the research obtained by researcher show that the perceived usefulness and perceived ease of use has a positive influence on interest in use, and the perceived ease of use has a positive influence on perceived usefulness.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MEMAKAI ULANG LAYANAN GO-PAY DI WILAYAH JAKARTA Priskilia Priskilia; Tony Sitinjak
Jurnal Manajemen Vol 9 No 1 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i1.607

Abstract

One of the phenomena that occur in Indonesia in today’s era of globalization is Indonesian people who have used electronic wallet as electronic payment systems. This study aims to find out and get an idea of the influence of advertising, sales promotion, and perceived ease of use toward intention to reuse GO-PAY services in the Jakarta area. In this study, data were collected using communication study, namely by distributing online questionnaires through social media to 120 respondents who have used GO-PAY services in Jakarta. The sampling technique used is judgment sampling, where the sample took based on certain criteria or considerations. The selected criteria are people who have used GOPAY services in the Jakarta area. Data analysis was performed using multiple regression analysis techniques. The results of the research showed that advertising, sales promotion, and perceived ease of use had a positive effect on reuse intention. The research concludesthat advertising, sales promotion, and perceived ease of use had a positive influence on intention to reuse GO-PAY services.
PENGARUH E-SERVICE QUALITY DAN KEAMANAN TRANSAKSI TERHADAP PERCEIVED VALUE CUSTOMER BISNIS E-COMMERCE: STUDI KASUS PADA PT. TOKOPEDIA Giasinta Panatra; Tony Sitinjak
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.661

Abstract

This study aims to measure how the relationship and influence from e-service quality and securetransactions to customer’s perceived value toward online shopping applications on Tokopedia.Independent variable used in this study is e-service quality and secure transactions, while the dependentvariable is customer’s perceived value.Collection technique used is to use primary data in the form of interviews and questionnaires.Mechanical sampling is done by using judgmental or purposive sampling. Testing the hypothesis throughSPSS System on 152 respondents. Respondents in majority are female, young adults in 23-28 years old,employees, S1 and have been used Tokopedia.The results showed that the proven positive effect on the e- service quality toward customer’s perceivedvalue significantly. And secure transaction also give a positif effect toward to customer’s perceived valuesignificantly. This study provides in- depth understanding of the relationship between e-service quality,secure transactions, and perceived value.
Co-Authors Ailiyya, Sabrah Andreas Variandy Angeline SE Budi Berlinton Sitorus Budihardja, Louis Dergibson Siagian Elis Sondang Dasawaty Ericko Pramudita Farida Komalasari Febriansyah Felim, William Florentina Claresta Giasinta Panatra Hanny Chandra Iyan Suyoto Lie, Shearent Lily Harjati Marilyn Martha Ayerza Esra Monica, Jacqueline Priskilia Priskilia Samodra, Akhmad Reza Tedy, Sergio Theodore, Sugiearto Buntoro Tumpal JRS Wibowo