Journal of Commerce Management and Tourism Studies
Vol. 3 No. 2 (2024): Aug 2024

Analysis of marketing strategy at JeKo resaturant

Putra, Ridho Maulana (Unknown)
Nahor, Mian Ivany Banjar (Unknown)
Suastika , I Kadek Dwi (Unknown)
Tinu, Maria Mayasari (Unknown)
Indah, Mawar (Unknown)
Ardhika, Ni Kadek Rhiska Lesthari (Unknown)
Sananta, I Kadek Bagus Pramoedia (Unknown)

Article Info

Publish Date
02 Aug 2024

Abstract

This research aims to find out how marketing strategy is implemented at JeKo. JeKo is classified as a restaurant, but the term "restaurant" is not implied directly in the name. JeKo serves food and beverages for customers but has different ways of managing it. It is different from the other restaurants. It is located at Jalan Lettu Wayan Sutha II, Batuan, Sukawati, Gianyar, Bali. Data is collected by observation, documentation, and interviews. This research finds that JeKo has already applied marketing strategies in some aspects of marketing, especially to attract and maintain its customers.

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Journal Info
Journal of Commerce Management and Tourism Studies
Website

Abbrev

JCMTS

Publisher

Yayasan Mitra Persada Nusantara

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer ...