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All Journal Journal of Commerce Management and Tourism Studies
Nahor, Mian Ivany Banjar
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Humanities Economics, Econometrics & Finance Social Sciences

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Analysis of marketing strategy at JeKo resaturant Putra, Ridho Maulana; Nahor, Mian Ivany Banjar; Suastika , I Kadek Dwi; Tinu, Maria Mayasari; Indah, Mawar; Ardhika, Ni Kadek Rhiska Lesthari; Sananta, I Kadek Bagus Pramoedia
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.192

Abstract

This research aims to find out how marketing strategy is implemented at JeKo. JeKo is classified as a restaurant, but the term "restaurant" is not implied directly in the name. JeKo serves food and beverages for customers but has different ways of managing it. It is different from the other restaurants. It is located at Jalan Lettu Wayan Sutha II, Batuan, Sukawati, Gianyar, Bali. Data is collected by observation, documentation, and interviews. This research finds that JeKo has already applied marketing strategies in some aspects of marketing, especially to attract and maintain its customers.
Co-Authors Ardhika, Ni Kadek Rhiska Lesthari Indah, Mawar Putra, Ridho Maulana Sananta, I Kadek Bagus Pramoedia Suastika , I Kadek Dwi Tinu, Maria Mayasari