Jurnal Ilmiah Akomodasi Agung
Vol 11 No 2 (2024): Jurnal Ilmiah Akomodasi Agung

PENGARUH PERSONAL SELLING DAN HARGA TERHADAP MINAT BELI KAMAR PADA GARUDA PLAZA HOTEL MEDAN

Maulani, Kiki (Unknown)

Article Info

Publish Date
02 Oct 2024

Abstract

The purpose of this research was to determine there is an effect of personal selling and price on the interest in buying hotel room at Garuda Plaza Hotel Medan in period of 2021. The sample of this research are 89 hotel guest. Using sample census technique, which is a sampling technique if all members of population are used as samples. Data analysis used Linear Regression test, while data processing using SPSS. The results of this research that partially the effect of personal selling and price has significant effect on the interest in buying hotel room at Garuda Plaza Hotel Medan

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Journal Info
Jurnal Ilmiah Akomodasi Agung
Website

Abbrev

JIAA

Publisher

Akademi Pariwisata & Perhotelan Darma Agung

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Accommodation Agung Scientific Journal published the Academy of tourism & Hospitality Darma Agung , Medan. the journal is published two times a year, i.e. in april and October. This journal contains writing of analytical studies, research results, and critical review of the book in the field of ...