Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 3 No. 4 (2023): Indonesian Collaboration Journal of Community Services

PENYULUHAN UMKM DENGAN METODE DIVERSIFIKASI PADA PRODUK MAKANAN OLAHAN DENGAN PENAMBAHAN VARIAN RASA BARU DAN DESAIN PRODUK DI DESA TANJUNG SARI KECAMATAN PABUARAN KABUPATEN SERANG

Ita Rosita Wahyiah (Universitas Bina Bangsa)
Luis Fiska Rahayu (Universitas Bina Bangsa)
Eli Apud Saepudin (Universitas Bina Bangsa)
Mohamad Ikrom Arasid (Universitas Bina Bangsa)
Suherman Arifin (Universitas Bina Bangsa)
Tubagus Bagas Adya Wijaya Kusuma (Universitas Bina Bangsa)
Jesika Anastasya Simarmata (Universitas Bina Bangsa)



Article Info

Publish Date
11 Nov 2023

Abstract

Product development is an activity carried out by companies or business people to perfect their products, one of the aims of product development is to increase sales volume. Through the PKM program, it is carried out by providing direct counseling and assistance to MSME actors in Tanjungsari Village, District. Pabuaran. The method used is implementation through material delivery seminars, discussions, practice with direct product processing and adding new innovations to processed emping melinjo food products as well as product packaging by adding product designs to processed emping melinjo food products, direct assistance, monitoring and evaluation . The results obtained were that the PKM ran smoothly and was participated enthusiastically by all craftsmen. After the craftsmen have attended training, the products have attractive designs and packaging, have an understanding of the manufacture and use of e-commerce, the products are widely known and liked by consumers and turnover has increased significantly

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...