Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services

OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA SASAHAN

Susanto, Denies (Unknown)
Ridwan, Ade (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

This Community Service Activities aims to overcome the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Sasahan Village related to limited market reach and competitiveness. This Community Service focuses on introducing and training MSMEs in utilizing digital marketing strategies to expand market reach and increase their competitiveness. This activity includes workshops, coaching sessions, content development assistance, and performance evaluations to empower MSMEs to adopt digital marketing strategies effectively. Collaboration with local governments, MSME associations, digital marketing experts and communities ensures comprehensive and sustainable support. Through this community involvement initiative, we aim to increase the economic prosperity of Sasahan Village by empowering its MSMEs to develop and be competitive in the digital era

Copyrights © 2024






Journal Info

Abbrev

home

Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...