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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Kreativitas Pada Pengabdian Masyarakat (Krepa) KARIR JURNAL ILMIAH MANAJEMEN
Susanto, Denies
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Desain Formulasi dan Implementasi Bisnis Strategik dengan Pendekatan Business Model Canvas (Bmc) pada Koperasi Asperindo Susanto, Denies
Jurnal Ilmiah PERKUSI Vol. 4 No. 3 (2024): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v4i3.42540

Abstract

Tujuan dari penelitian ini adalah untuk merancang formulasi bisnis strategis dengan pendekatan elemen-elemen Business Model Canvas (BMC) sehingga dapat diterapkan secara efektif pada Koperasi Asperindo. Metodologi penelitian ini mencakup pengumpulan data dengan teknik triangulasi (kombinasi berbagai teknik), serta analisis data yang bersifat kualitatif dengan fokus pada pemahaman mendalam dan komprehensif. Analisis data dilakukan melalui studi lapangan dan tinjauan literatur, diikuti oleh identifikasi masalah yang ada, penentuan tujuan penelitian, serta pengumpulan dan pengolahan data menggunakan pendekatan BMC. Berdasarkan data yang diperoleh, peneliti memberikan saran dan rekomendasi kepada koperasi. Dari penelitian ini, ditemukan bahwa Koperasi Asperindo memiliki 9 elemen dalam peta BMC-nya. Melalui analisis QSPM, prioritas strategi yang paling optimal bagi Koperasi Asperindo adalah strategi penetrasi pasar dengan nilai TAS 6,08. Setelah menentukan strategi optimal ini, dilakukan redesain BMC Koperasi Asperindo. Hasil dari redesain menunjukkan ada 5 elemen yang perlu dioptimalkan, yaitu: Proposisi Nilai (Value Propositions), Hubungan dengan Pelanggan (Customer Relations), Saluran (Channels), Sumber Daya Utama (Key Resources), dan Mitra Utama (Key Partners) untuk memberikan saran terbaik bagi Koperasi Asperindo.
MARKETING STRATEGY ANALYSIS TO INCREASE SALES OF DELIVERY SERVICES AT GERAI MULTIEKSPRES Susanto, Denies; Fuadi, Fuadi; Novitasari, Sela
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 1 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i1.299

Abstract

This study aims to formulate an appropriate strategy to increase sales for Gerai Multiekspres, a delivery service company in Indonesia. This research employed a qualitative case study method. Data were collected through document review, interviews, and observations. The analysis was conducted using several strategic management tools, including the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Strategic Position and Action Evaluation (SPACE) matrix, and Internal-External (IE) matrix. The IFAS and EFAS calculations showed a score of 2.83 for strengths, 0.33 for weaknesses, 2.25 for opportunities, and 0.70 for threats. The SPACE matrix analysis indicated that Gerai Multiekspres is in quadrant I with a positive SW (Strengths, Weaknesses) value of 2.50 and a positive OT (Opportunities, Threats) value of 1.55. Furthermore, the IE matrix analysis showed that Gerai Multiekspres is in Cell I with a total weighted score of 3.15 for IFAS and 2.95 for EFAS. The findings suggest that Gerai Multiekspres should pursue an aggressive growth strategy, given its dominance of strengths and opportunities, as well as a favorable position in the SPACE and IE matrices
SOSIALISASI TREND PEKERJAAN FREELANCE BAGI GENERASI Z DALAM MENINGKATKAN MINAT WIRAUSAHA SISWA/SISWI SMA NEGERI 8 KOTA SERANG Syafira, Alfina; Aulia, Zahra; Indrayanti, Aprilya; Susanto, Denies; Fahruqi, Nur
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 7 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i7.10925

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh sosialisasi tentang pekerjaan freelance terhadap minat wirausaha di kalangan siswa/siswi SMA Negeri 8 Kota Serang, khususnya generasi Z. Generasi Z, yang lahir antara 1996-2010, Menunjukkan ketertarikan yang tinggi terhadap pekerjaan yang fleksibel dan mandiri, seperti freelance. Kegiatan sosialisasi dilakukan melalui presentasi interaktif yang melibatkan 37 siswa/siswi, dengan fokus pada jenis pekerjaan freelance seperti konten kreator, affiliator, dan copywriting. Hasil evaluasi menunjukkan bahwa sebagian besar peserta merasa memahami materi yang disampaikan dan tertarik untuk mendalami pekerjaan freelance serta berwirausaha. Peningkatan minat ini terlihat dari respons positif terhadap kuisioner yang diberikan, di mana mayoritas siswa menyatakan ketertarikan untuk menjadi wirausahawan. Penelitian ini menyimpulkan bahwa sosialisasi tentang pekerjaan freelance efektif dalam meningkatkan minat usaha di kalangan generasi Z, dan diharapkan dapat terus dikembangkan untuk mempersiapkan siswa/i menghadapi dunia kerja yang dinamis.
SOSIALISAI STRATEGI PEMASARAN UNTUK MENYIAPKAN JIWA KEWIRAUSAHAAN BAGI SISWA-SISWI DI SEKOLAH MIFTAHUL ULUM KABUPATEN SERANG Fuadi, Fuadi; Susanto, Denies; Jahro, Asri Nabila
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.394

Abstract

This community service aims to socialize effective marketing strategies in preparing an entrepreneurial spirit for students at MA Miftahul Ulum School, Serang Regency. In the context of rapid economic development, entrepreneurship is a very important skill for the younger generation to have. Socialization activities are carried out through a series of interactive trainings that include basic entrepreneurial theories, digital marketing techniques, branding, and market analysis. The methods used include lectures, group discussions, and practical simulations that allow students to directly design marketing plans for the products they develop. Active participation of students in this activity is expected to improve their understanding and skills in implementing marketing strategies. The results of the socialization activities showed a significant increase in students' understanding of the concept of entrepreneurship and their ability to design innovative marketing strategies. Feedback from students showed high enthusiasm and interest in the material presented. It is hoped that this program will not only improve students' entrepreneurial spirit, but also make a positive contribution to the development of the local economy in Serang Regency through innovation and business that they can create in the future.
MENINGKATKAN KESADARAN TENTANG PENTINGNYA MEMBELI PRODUK LOKAL MELALUI KAMPANYE PEMASARAN BAGI SISWA DAN SISWI MA AL-ULYA AL MUBAROK Hasanah, Tantri; Fahleji, Maulana; Fachrudin, Aris; Rahmatuloh, Riki; Muhidin, Muhidin; Maulana, Maulana; Susanto, Denies; Permadi, Bambang
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.405

Abstract

This research aims to increase the awareness of MA Al-Ulya Al Mubarok students about the importance of buying local products through effective marketing campaigns. This campaign is designed to instill the value of love and pride for domestic products from an early age, in line with the government's efforts and vocational education in supporting the development of local products. The methods used include education, socialization, and the implementation of digital marketing strategies that are in accordance with the characteristics of the millennial generation. The expected result is increased interest and participation of students in buying and promoting local products, so that it can support local economic growth and strengthen.
PEMANFAATAN DIGITAL CANVASSING DALAM RANGKA OPTIMALISASI PENJUALAN PADA BAKPIA WONG Susanto, Denies; Ridwan, Ade
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.406

Abstract

Improving competitiveness and marketing effectiveness is a challenge faced by many entrepreneurs, including traditional culinary industries such as Bakpia Wong. Despite having quality products with a distinctive taste, this small and medium-sized enterprise (SME) often faces limitations in marketing and efficiently disseminating product information. One marketing method that can be optimized is the use of digital canvassing, a digital marketing strategy aimed at reaching a wider audience with more cost-effective means. The main issue faced by Bakpia Wong is the lack of utilization of digital technology to increase market reach and customer interaction. This results in untapped market potential. Additionally, the reliance on conventional marketing methods limits the business's competitiveness in an increasingly digital world. The proposed solution is the implementation of digital canvassing through digital platforms such as social media, messaging apps, and e-commerce websites to facilitate promotions and transactions. By using digital canvassing, Bakpia Wong can enhance the visibility of its products among potential customers, as well as simplify the ordering and delivery process. This strategy will include creating engaging promotional content, managing social media accounts professionally, and utilizing digital tools to gather direct customer feedback to improve product quality and services. The proposed activities include several phases. First, training for the owners and staff of Bakpia Wong on the use of digital platforms and digital marketing techniques. Second, the development and design of digital content that aligns with the target market's characteristics, including the use of attractive product photos and videos and effective social media management. Third, monitoring and evaluating the effectiveness of the applied digital canvassing strategy by measuring increases in customer interaction, sales, and customer satisfaction. The expected outcomes of this initiative include an increase in Bakpia Wong's sales volume, enhanced brand recognition, and the formation of better relationships with customers through digital platforms. Additionally, it is hoped that the business owners will be able to continuously leverage digital technology for future business growth. The utilization of digital canvassing is expected to have a positive impact not only on Bakpia Wong but also on the development of other potential culinary SMEs in the digital era.
SOCIAL MEDIA MARKETING STRATEGIES IN BUILDING BRAND ENGAGEMENT IN FOOD & BEVERAGE COMPANIES (CASE STUDY AT PT MODULAR KULINER INDONESIA) Caroline, Ivana; Susanto, Denies
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 3 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i3.329

Abstract

This study aims to explore the social media marketing strategy implemented by PT Modular Kuliner Indonesia (Hangry) in building brand engagement for their brands, such as Ayam Koplo, Ayam Goreng Bu Tumbar, and UNO Chicken. Along with the advancement of technology and changing consumer behavior, which increasingly relies on social media, the company leverages digital platforms to reach a wider audience and enhance consumer engagement. This research uses a qualitative approach with a case study method, including document review, in-depth interviews, and participatory observation to gain deeper insights into the digital marketing strategies used by Hangry. The results of the study show that social media, particularly platforms like Instagram, plays a crucial role in building brand engagement for Hangry. Hangry Indonesia has successfully utilized social media to increase brand awareness and engagement with their audience. This is reflected in the significant increase in views and accounts reached. For example, in March 2025, the number of views reached 662,805, with 377,936 accounts reached, the majority of which were non-followers (95.6%). In April 2025, the number of views rose to 1,334,266, with 712,845 accounts reached, and the percentage of non-followers increased to 97.3%, indicating that the advertising campaigns and content strategies implemented were highly effective in expanding audience reach. By utilizing attractive and relevant content, Hangry has been able to create more intense interactions with their audience, resulting in increased brand awareness and customer loyalty. Collaboration with influencers and external parties in marketing campaigns has also proven effective in expanding market reach and strengthening consumer engagement. On the other hand, the use of analytical tools to monitor social media content performance has allowed Hangry to adjust strategies in real-time, improving the effectiveness of the campaigns executed. However, this study also identifies some challenges faced by Hangry in implementing their social media marketing strategy, such as the management of more varied content and the exploration of new social media platforms to further increase engagement. This research provides valuable insights into how the cloud kitchen business model can utilize social media marketing to strengthen long-term relationships with customers in the increasingly competitive food and beverage industry.
Formulasi Strategi Bisnis Menggunakan SWOT Analysis dan Metode QSPM Pada Koperasi Asperindo Susanto, Denies
KARIR Jurnal Ilmiah Manajemen Vol. 1 No. 1 (2022): KARIR Jurnal Ilmiah Manajemen
Publisher : KARIR Jurnal Ilmiah Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk merumuskan strategi yang akan digunakan Koperasi Asperindo dalam menjalankan usahanya sehingga dapat di implementasikan secara tepat pada koperasi.  Penelitian ini menggunakan formulasi strategi koperasi agar dapat berkembang dan berkesinambungan dengan merumuskan strategi bisnisnya melalui pendekatan SWOT dan QSPM. Dari hasil matriks IFAS dan EFAS Koperasi Asperindo di dapat nilai hasil skor bobot untuk kekuatan (strength) diperoleh nilai sebesar 2,58. Sedangkan total skor kelemahan sebesar 0,53. Skor peluang sebesar 2,44; sedangkan skor ancaman diperoleh sebesar 0,61. Setelah mengetahui hasil IFAS dan EFAS, langkah selanjutnya yaitu melakukan analisis dengan menggunakan matriks Space dan matriks IE. penentuan formulasi strategi dengan menggunakan matriks space terlihat bahwa nilai SW memiliki nilai selisih positif yakni sebesar 2,05; sedangkan OT positif sebesar 1,83; sehingga Koperasi Asperindo berada dalam posisi kuadran 1 yakni mendukung strategi agresif. Dari hasil analisis Matriks IE dapat dilihat posisi Koperasi Asperindo berada di sel 1 artinya Koperasi Asperindo berapa pada posisi pertumbuhan. Sehingga dari hasil analisis baik melalui matriks space dan matriks IE maka kesimpulan dalam penelitian ini formulasi strategi yang cocok digunakan oleh Koperasi Asperindo adalah strategi agresif (pertumbuhan). Berdasarkan Matriks TOWS Koperasi Asperindo terdiri dari 8 (delapan) alternatif strategi : 2 SO, 2 WO, 2 ST, 2 WT. Berdasarkan hasil penelitian dengan menggunakan QSPM dapat disimpulkan prioritas strategi paling optimal dan prioritas yaitu dapat di terapkan yaitu strategi penetrasi pasar dengan nilai TAS sebesar 6,08 selanjutnya strategi pengembangan pasar dengan nilai TAS sebesar 5,69 dan terakhir strategi pengembangan produk dengan nilai TAS sebesar 5,59. Dari hasil nilai TAS yang di dapat dari analisis QSPM dapat disimpulkan strategi penetrasi pasar dapat dipilih dan menjadi acuan strategi prioritas dan teroptimal.Kata Kunci:   Koperasi, Logistik, Formulasi Strategi, SWOT, QSPM.
MENUMBUHKAN SEMANGAT WIRAUSAHA MELALUI IDE KREATIF ECOBRICK DALAM MENJAGA KESEHATAN LINGKUNGAN DI SMA NEGERI 8 KOTA SERANG Goni, Ahmad; Susanto, Denies
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.81

Abstract

This Community Service Program (PKM) aims to increase environmental awareness and entrepreneurial spirit of students of SMAN 8 Serang City through the utilization of school waste such as plastic for use. The methods used include socialization of the impact of waste, development of economically valuable products, and entrepreneurship training. The results show an increase in participants' understanding of waste utilization. Based on the school's environmental concern, a group of students who care about waste was created who are committed to the cleanliness and health of the school environment and work together with the Serang City Waste Bank and the Environmental Service. This program has succeeded in providing environmental education through entrepreneurship, creating ideas that are useful for waste management while opening up creative economic opportunities
OPTIMIZATION OF THE COLLECTING BUSINESS PROCESS FOR EXPRESS DELIVERY SERVICES USING THE BUSINESS PROCESS IMPROVEMENT (BPI) METHOD AT GERAI BERSAMA ASPERINDO MULTIEKSPRES Susanto, Denies; Inarto, Agoes
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.346

Abstract

In the postal sector, business process efficiency significantly affects customer satisfaction and company performance. Based on observations, several issues were identified in the collecting business process, such as data entry errors, ineffective and inefficient delivery handover processes, and the lack of integration in sales reconciliation, among others. These issues indicate that the collecting business process is not yet optimized. This study aims to optimize the collecting business process at Gerai Bersama Asperindo Multiekspres using the Business Process Improvement (BPI) method. The research method employed is a case study with a qualitative approach. Data collection techniques include document review, interviews, and observations. The data were analyzed using Business Process Management (BPM), outlined through the three phases of Business Process Improvement (BPI): organizing for improvement, understanding the process, and streamlining. In the organizing for improvement phase, Gerai Multiekspres focuses on service efficiency, error reduction, and customer satisfaction through task division, technology utilization, and continuous training. In the understanding the process phase, the collecting process at Gerai Multiekspres involves receiving goods, handover of shipments, and daily sales reconciliation and deposits, comprising a total of 22 activities. The main challenges include the prolonged transaction process, data entry errors, ineffective and inefficient delivery handovers, and manual reconciliation, which slow down operations. Streamlining simplifies the workflow by reducing non-value-adding activities and implementing automation to accelerate operational processes. The results of the study show that the implementation of BPI reduced the process time from 106 minutes to 67 minutes, reduced the number of activities from 22 to 10, and increased throughput efficiency from 71% to 76%.
Co-Authors Ade Ridwan Aulia, Zahra Caroline, Ivana Darma Jata, Anak Agung Gede Fachrudin, Aris Fahleji, Maulana Fahruqi, Nur Fuadi Fuadi Goni, Ahmad Hasanah, Tantri Inarto, Agoes Indrayanti, Aprilya Jahro, Asri Nabila Maulana Maulana, Maulana Muhidin Muhidin Novitasari, Sela Permadi, Bambang Rahmatuloh, Riki RR. Ella Evrita Hestiandari Syafira, Alfina