Jurnal Ilmiah Edunomika (JIE)
Vol 8, No 1 (2024): EDUNOMIKA

TRANSFORMASI CITY BRANDING DI JAKARTA MENUJU KOTA KOLABORASI

Happy Aprianto (Unknown)
Renny Nurhasana (Unknown)
Ahmad Ibrahim Badry (Unknown)

Article Info

Publish Date
21 Oct 2023

Abstract

A strong regional and global marketing strategy is needed to create a quality city identity. City branding that has been carried out with the tagline "Enjoy Jakarta" has not touched the identity of the city as a whole. A new identity is needed that can become a comprehensive city branding in all fields and is carried out in collaboration with all levels of society so that community involvement can be realized in solving various city problems. The use of information technology systems that optimize the use of technology can maximize public services that are more effective and efficient.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...