ARTISTIC : International Journal of Creation and Innovation
Vol. 5 No. 1 (2024)

PIS BOLONG POSTER DESIGN: THE ACCULTURATION OF CHINESE AND BALINESE CULTURE IN INDONESIA

Rai, I Gusti Ngurah Tri Marutama (Unknown)
Adi, Sigit Purnomo (Unknown)
Taemprasit, Somporn (Unknown)



Article Info

Publish Date
28 Aug 2024

Abstract

This study explores the integration of Chinese and Balinese cultural elements in poster design as a means of visual communication. This study aims to understand how cultural acculturation is manifested in poster design by integrating visual idioms from both cultures to convey messages of solidarity, tolerance, and cultural appreciation and preservation. Using qualitative research and a Design Thinking approach, this study seeks to present cultural acculturation values in poster design elements and evaluate their impact on the audience. The research findings demonstrate that the combination of Chinese and Balinese cultural symbols, colors, and patterns effectively produced a communicative and aesthetically appealing visual narrative. These findings highlight the significance of cultural comprehension in visual communication design and contribute to the development of culture-based design practices. This study enhances our understanding of the function of design in communicating cultural values.

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Journal Info

Abbrev

artistic

Publisher

Subject

Arts Languange, Linguistic, Communication & Media

Description

The publishing of "ARTISTIC: International Journal of Creation and Innovation" specializes within the focus and scope including: 1. Creative and conceptual thinking related to the practice of art works and creative problems (Artistic Creation Thought). 2. The results of artistic research in the ...