Building Salted Egg MSMEs on the Basis of Spiritual Value

Azka Nafis Dhukaya
Faradela Nurul Aulia
Rosalina Rosyidina
Moh. Akram Farras Fajari
Ngizzul Muhtraom
Muhammad Gusta Adi Nugraha
Muhammad Riyan Pradana
Zidny Nabiel Hussein

Prosiding Seminar Nasional Manajemen dan Ekonomi
Vol. 3 No. 2 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi

This qualitative research aims to explore how spiritual values can be a differentiator between salted egg MSMEs and competitors, so as to attract greater consumer interest. The research is motivated by the business potential in the food sector in Indonesia, with a focus on micro, small and medium enterprises (MSMEs) in the production and marketing of salted eggs. The purpose of this research is to provide an in-depth understanding of how spiritual value can help MSMEs that are being run and with these values can make the business a benefit as well as a blessing.