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All Journal Prosiding Seminar Nasional Manajemen dan Ekonomi
Zidny Nabiel Hussein
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Building Salted Egg MSMEs on the Basis of Spiritual Value Azka Nafis Dhukaya; Faradela Nurul Aulia; Rosalina Rosyidina; Moh. Akram Farras Fajari; Ngizzul Muhtraom; Muhammad Gusta Adi Nugraha; Muhammad Riyan Pradana; Zidny Nabiel Hussein
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 2 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i2.445

Abstract

This qualitative research aims to explore how spiritual values can be a differentiator between salted egg MSMEs and competitors, so as to attract greater consumer interest. The research is motivated by the business potential in the food sector in Indonesia, with a focus on micro, small and medium enterprises (MSMEs) in the production and marketing of salted eggs. The purpose of this research is to provide an in-depth understanding of how spiritual value can help MSMEs that are being run and with these values can make the business a benefit as well as a blessing.
Co-Authors Azka Nafis Dhukaya Faradela Nurul Aulia Moh. Akram Farras Fajari Muhammad Gusta Adi Nugraha Muhammad Riyan Pradana Ngizzul Muhtraom Rosalina Rosyidina