Regress: Journal of Economics & Management
Vol. 3 No. 2 (2023)

Pengaruh Elemen E-Commerce terhadap Kinerja Usaha Mikro Kecil dan Menengah di Kota Bandar Lampung

Nawawi, Arvira Meita (Unknown)
Sudrajat (Unknown)
Desriani, Neny (Unknown)



Article Info

Publish Date
31 Oct 2023

Abstract

The purpose of this study is to empirically test the influence of E-Commerce Elements, namely Organizational Support, Technological Competence and External Environment on the Performance of Micro, Small and Medium Enterprises in Bandar Lampung City. This research uses a purposive sampling technique in taking samples. Based on predetermined criteria, 52 Culinary MSMEs were obtained located around the Lampung University campus. The type of data used was primary data obtained from distributing questionnaires. The analytical method used is multiple linear regression analysis. The research results show that organizational support influences MSME performance. Technological Competency has a positive and significant effect on MSME Performance. The external environment has a positive and significant effect on MSME performance.

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Journal Info

Abbrev

REG

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Regress: Journal of Economics & Management is a peer-reviewed journal published by the Medan Resource Center. The journal aims to advance theoretical and practical knowledge by promoting high-quality research and providing a platform for researchers, academicians, and practitioners to share their ...