Jurnal Senirupa Warna (JSRW)
Vol. 12 No. 2 (2024): Seni, Ekspresi dan Eksistensi

Etika Penggunaan Artificial Intelligence dalam Iklan Politik: Studi Kasus Kampanye Menggunakan Presiden Soeharto Versi AI

SUBADI, SUBADI (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

Abstrak Penelitian ini berfokus pada etika penggunaan Artificial Intelligence (AI) dalam kampanye politik, dengan studi kasus penggunaan profil mantan presiden Indonesia, Soeharto. Penelitian ini bertujuan menjelaskan dampak penggunaan AI dalam konteks politik, termasuk masalah hak cipta dan pengaruhnya terhadap opini publik serta mempertimbangkan perspektif etis dalam menggunakan sosok kontroversial dalam kampanye politik menggunakan AI. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan etnografi digital terhadap data yang relevan, termasuk literatur tentang etika penggunaan AI dan studi kasus kampanye politik penggunaan video AI Soeharto. Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih baik tentang implikasi etis penggunaan AI dalam konteks politik. Selain itu, juga untuk memberikan rekomendasi serta pedoman bagi penyelenggara kampanye politik, pengembang AI, serta pihak terkait lainnya dalam menggunakan AI secara etis dalam proses politik. Penelitian ini juga diharapkan dapat meningkatkan kesadaran tentang pentingnya etika dalam mengembangkan dan menerapkan teknologi AI dalam berbagai konteks sosial.   Kata kunci: Artificial Intelligence, Etika, Video, Presiden Soeharto   Abstract This research focuses on the ethics of using Artificial Intelligence (AI) in political campaigns, with a case study of the use of an AI version of Soeharto, the former president of Indonesia. This research aims to explain the impact of using AI in a political context, including copyright issues and its influence on public opinion, as well as consider the ethical perspective of using a controversial figure such as Soeharto in a political campaign using AI. The method used in this research is a digital ethnography qualitative method of relevant data, including literature on the ethical use of AI and a case study of a political campaign using Soeharto's AI video. The results of this research are expected to provide a better understanding of the ethical implications of using AI in a political context and provide recommendations and guidelines for political campaign organisers, AI developers, and other related parties in using AI ethically in the political process. In addition, this research is also expected to raise awareness for the importance of ethics in developing and applying AI technology in various social contexts.   Keywords: Artificial Intelligence, Ethics, Video, President Soeharto

Copyrights © 2024






Journal Info

Abbrev

jurnal

Publisher

Subject

Arts Humanities Education

Description

JSRW supports the vision and mission of FSR-IKJ to publish works of a scientific nature within FSR-IKJ and beyond. Works published must discuss discourses of arts (either fine or applied) in the fields related to visual aspects, such as fine arts, design, craft, visual narratives, and forms of art ...