Proceeding International Conference on Information Technology and Business
2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9

Marketing Strategy in the Development of Agricultural Product Based on Artificial Intelligent

Tomy Adi Pratama (Institute of Informatics and Business Darmajaya)
Achmad Surya Nugraha (Unknown)
Fitria Fitria (Unknown)



Article Info

Publish Date
21 Nov 2023

Abstract

The next generation of information technology, embodied by big data technology, is developing so quickly that agricultural product production and marketing information services will follow a trend toward intelligent marketing of agricultural products based on big data technology. The purpose of this research is to examine Marketing Strategy in the Development of Agricultural Product based on Artificial Intelligent. The method employed in this research is a literature review conducted utilizing an online search methodology for national and international scientific journal articles on multiple journal search engines such as Google Scholar, Science Direct, and the Elsevier journals. The results show that Smart agricultural product marketing based on big data technology, a new wave of rapidly evolving information technology will be the development trend for agricultural product production and marketing information services. These methods need to be further improved as a result. The development, marketing, and distribution activities of agricultural product operators have started to use artificial intelligence (AI). Keywords: Marketing Strategy, Agricultural Product, Artificial Intelligent

Copyrights © 2023






Journal Info

Abbrev

icitb

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive ...