International Journal of Islamic Education, Research and Multiculturalism (IJIERM)
Vol 5 No 3 (2023)

Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra)

Pardomuan S, Ernst Tunggul (Unknown)
Tongam Sirait (Unknown)

Article Info

Publish Date
14 Nov 2023

Abstract

The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil processing mills. The purpose of this paper is to analyze the importance of equipment and spare parts supplier companies to add to using the appropriate marketing mix to develop their company's business. The method used in processing interview data and collecting questionnaire data. The results obtained are inputs in the form of business strategy adjustments for the company.

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Journal Info
International Journal of Islamic Education, Research and Multiculturalism (IJIERM)
Website

Abbrev

IJIERM

Publisher

The Islamic Education and Multicultural Foundation

Subject

Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Other

Description

The International Journal of Islamic Education, Research and Multiculturalism (IJIERM) was formed in 2019 with number SK: 0005.26563630 / JI.3.1 / SK.ISSN / 2019.03. P-ISSN:2656-3630 now for E-ISSN:2722-7049 in management. IJIERM is a Journal relating to Education, Research, Islamic Education, ...