Randwick International of Education and Linguistics
Vol. 5 No. 2 (2024): RIELS Journal, June

The Motif of Language Dominance that Used on Coffee Shop Signboards in Padang City

Mauli Denil (Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia)
I Wayan Simpen (Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia)
I Nyoman Suparwa (Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia)
Anak Agung Putu Putra (Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia)
Ni Made Suryati (Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia)



Article Info

Publish Date
30 Jun 2024

Abstract

This study offers a fresh perspective on Linguistic Landscapes (LL) by employing language mapping to analyze the frequency and distribution of language usage. The population data comprised 60 signboards from coffee shops and tourism spots in Padang city center. Qualitative methods were utilized for data collection, with analysis conducted using GIS (Geographic et al.) and Adobe Photoshop, representing innovative approaches in LL research. The analysis commenced with quantifying language usage, encompassing mono/bi/multilingual forms on coffee shop signboards. Subsequently, language mapping was employed to illustrate language distribution and highlight motif of linguistic dominance that used on coffee shop signboards in specific areas on the map. Findings revealed the presence of 12 languages on coffee shop signage, reflecting the global influence and societal preference for modernization. Despite the prominence of foreign languages, Indonesian emerged as the most frequently used, indicating relatively successful implementation of Presidential Regulation No.63 of 2019, although inconsistencies persist

Copyrights © 2024






Journal Info

Abbrev

rielsj

Publisher

Subject

Arts Education Languange, Linguistic, Communication & Media Other

Description

RIELS Journal publishes research papers in the fields such as: - Education (all levels, stages and processes of education (e.g. formal, informal, non-formal, early childhood, lifelong, schooling, adult education, vocational education and training, higher education), research in language teaching, ...