OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi

Fitur Live Streaming Sebagai Strategi Digital Marketing

Wiranda, Aditya (Unknown)
Hayu, Rina Suthia (Unknown)

Article Info

Publish Date
02 Feb 2024

Abstract

Live streaming commerce is defined as a part of e-commerce that is equipped with real-time social interactions, a unique feature for conducting live broadcasts. This research aims to create a marketing strategy using the live streaming feature on Indonesian social media and e-commerce. This research uses literature review and phenomenon observation methods. The research results produced a marketing strategy using the live streaming feature consisting of 5 approaches and 14 strategies.

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Journal Info
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Website

Abbrev

oikos

Publisher

Universitas Pasundan

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education ...