Enrichment : Journal of Management
Vol. 13 No. 5 (2023): December

The effect of people, process, and physical evidence on customer satisfaction

Rionando, Rionando (Unknown)
Wadud, Muhammad (Unknown)

Article Info

Publish Date
19 Dec 2023

Abstract

This study aims to determine whether people, process, and physical evidence affect customer satisfaction at a private bank in the city of Palembang. This type of research is quantitative. The population is 1500 customers with a sample of 100 respondents using accidental sampling. Data analysis techniques used descriptive statistical tests, instrument quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the study stated that people, process, and physical evidence had an effect on customer satisfaction at one of the private banks in the city of Palembang.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...